Director of Digital Marketing, Radar
$180-220k
OTE
$160-200k
BASE
+ Stock Options
More information about location
4+ days a week in office
Location infrastructure for mobile & web apps
Open for applications
Location infrastructure for mobile & web apps
101-200 employees
Open for applications
$180-220k
OTE
$160-200k
BASE
+ Stock Options
More information about location
4+ days a week in office
101-200 employees
Company mission
To connect digital experiences to the physical world with a location platform for every app, every device, and every developer.
Role
Who you are
- 5-7 years of digital marketing experience, specifically in SEO, paid search and paid social. Experience at a B2B SaaS company is a must
- SEO expertise and proven track record of driving organic pipeline
- Google Adwords certification
- Exceptional organizational skills and attention to detail with the ability to prioritize and balance multiple projects in a fast paced environment
- Excellent verbal, written and interpersonal skills, with the ability to articulate campaign messaging effectively, and build strong, productive relationships with vendors, and cross functional teams
What the job involves
- Radar is looking for a Director of Digital Marketing to lead the strategy, execution, and success of high-impact digital marketing programs.
- You’ll partner with our marketing & sales teams to execute impactful digital marketing campaigns that drive qualified leads and pipeline
- As our first Director of Digital Marketing, you’ll play a pivotal role in amplifying our SEO, PPC, paid social and ABM strategy to drive growth for Radar.
- Lead digital marketing strategy and execution: build pipeline from digital marketing initiatives, including but not limited to SEO, paid search, paid social and other digital/traditional channels
- Own ongoing optimization efforts of all digital marketing campaigns, including daily budget monitoring, bid management, keyword research, and on-site conversion and keyword strategy based on performance history
- Enhance our digital ABM strategy that drives top of funnel lead generation and accelerates existing pipeline
- Monitor and evaluate campaign performance and maintain daily, weekly, monthly, and quarterly reporting to ensure KPIs are met
- Develop and present actionable, data-backed recommendations and insights that inform changes that improve performance
- You will report to our Vice President of Growth.
Our take
Radar connects digital experiences to the real world by supplying companies and brands with real time location data on their users. Developers integrate Radar into their apps and then create geofences around physical locations. These trigger notifications for users when they enter.
Unlike most of its competitors who monetise the data collected, Radar prices its platform based on the number of active users. It has attracted investors from a number of impressive funds including Accel. The platform itself was built with the highest form of privacy and security controls, at the same time educating users around building location-based experiences the right way.
At a time when privacy is paramount, this focus has propelled Radar's growth to dizzying heights, and the company has secured good levels of funding. This has been invested in scaling operations, expanding its team, improving platform capabilities and broadening its reach across key verticals.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2022
$55m
SERIES C
Feb 2020
$20m
SERIES B
Total funding: $85.5m
Company benefits
- Health, dental, and vision insurance with 100% coverage for employees
- 12 weeks of paid parental leave
- Office culture - most of our team works from our well-appointed NYC office Monday through Thursday
- Stock options
- 401(k) plan with 4% match
- Unlimited PTO
- Flexible work hours
- Summer Fridays
- Regular team events
Company values
- Walk a mile - We take the time to deeply understand the needs of our customers and the technical nuances of how our product solves them
- Push the pace - We know that every day matters in a startup. We think that a week is a long time. If we’re behind, we do whatever it takes to catch up
- Play offense - We’re proactive, not reactive. We create our own opportunities instead of waiting for them to come to us
- Raise the bar - We have extremely high standards. We strive for excellence and challenge each other to do the best work of our careers
- Enjoy the ride - We realize that startups are hard, so we support each other and take time to celebrate wins along the way
Company HQ
Greenwich Village, New York, NY
Articles
Leadership
Nick Patrick
(CEO)After working as a Program Manager for Microsoft, they took an MBA at Harvard Business School and worked in Product Management at Foursquare and Handy. They co-founded Radar in May 2016, serving as CEO.
Coby Berman
(COO)Started their career in Business Development at SeekGeek and Foursquare before moving on to become Director of Sales at mPartical, a mobile data automation platform.
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