• Bachelor’s degree in Engineering, Marketing, Business, or related field
• 10+ years of experience in marketing automation, or a closely related field
• Marketo and Salesforce Experience Cloud administration experience
• Minimal travel, less than 10%
• Reliable internet access for any period of time working remotely and not in a Workiva office

Desirable

• We are seeking a Director of Marketing Automation to join our dynamic marketing operations team
• The ideal candidate will be a subject matter expert in Marketo and act as the product owner
• This role will focus on scaling our marketing automation efforts across multiple business functions and regions, driving email strategy, and maximizing the marketing automation platform (MAP) roadmap and spend
• This is a highly cross-functional role requiring strategic and tactical execution, as well as strong program management
• Marketing Automation Platform Product Owner:
• Serve as the Product Owner and Subject Matter Expert (SME) for Marketo, overseeing all aspects of the platform, including configuration, integration, and ongoing maintenance
• Maximize the potential of the marketing automation platform to drive efficiency and effectiveness in campaign execution
• Ensure compliance with regulatory requirements, including GDPR, CCPA, and others
• Strategy and Execution:
• Develop, operationalize, and optimize a comprehensive email marketing strategy, including automated campaigns, lead nurturing, segmentation, and scoring, in collaboration with cross-functional teams
• Audit and enhance email performance using data-driven insights, such as A/B testing and quality assurance
• Conduct research and analyze metrics to uncover untapped audiences, segmentation opportunities, and gaps in the customer experience
• Scalability and Optimization:
• Scale marketing automation efforts to support multiple business units and regional marketing teams, ensuring relevance across languages and regions
• Optimize campaign performance through data analysis, continuous improvement, and innovation within the MAP
• Cross-Functional Collaboration:
• Collaborate with sales, product, IT, and customer success teams, as well as regional marketing teams, to ensure alignment and consistency in global marketing campaigns
• Roadmap and Innovation:
• Drive the MAP roadmap by identifying and implementing new features and functionalities that align with business goals
• Identify and capitalize on gaps and opportunities within the MAP
• Training and Enablement:
• Provide training and ongoing support to marketing team members on best practices and effective use of the marketing automation platform
• Develop and maintain documentation and resources to ensure continuous team enablement