Digital Marketing Manager, OwnBackup
Email Marketing
3-5 days a week in office (Englewood Cliffs, NJ)
Data protection platform
Job no longer available
Data protection platform
1001+ employees
Job no longer available
3-5 days a week in office (Englewood Cliffs, NJ)
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- The ideal candidate is both analytical and creative, has strong organization skills, an excellent collaborator and communicator, and takes their work seriously but not themselves
- Bachelor's degree in Marketing or related field
- 4+ years email marketing experience within a fast-paced B2B space
- A growth mindset – always making improvements, trying new things, rolling with changes, and a can-do attitude
- Proven success managing a global email strategy, execution and optimization
- Experience with Pardot is a plus
- Basic knowledge of HTML/CSS and hands-on experience with merge fields, automations, and dynamic content blocks
- Proficient in creative, builder and project management tools i.e., Figma, Adobe Suite, Stripo, Asana, Monday
- Proficiency in writing and creating email content from creative briefs, with a strong understanding of copywriting principles, CTA optimizations and subject line creation
- Experience in nurture campaigns throughout the entire funnel (from paid, to content, to email)
- Demonstrated success in persona-based email nurture strategies and execution
- Strong copywriting acumen, excellent written communication and project management skills
- Ability to multi-task and build strong working relationships across all levels of the organization
What the job involves
- We are looking for an Email Marketing Manager to partner with a cross-functional global marketing team to support development, execution and optimization of email as a demand channel
- You will be responsible for owning email strategy, execution, and reporting with engagement and conversion in mind, helping the demand generation marketing team reach pipeline goals
- Working in a fast-paced dynamic environment, this role will involve wearing many hats and should have a strong grasp of content strategy, email tech and trends, and email reporting and optimization tactics
- Collaborate cross-functionally to develop and optimize the email campaign lifecycle – from concept development through results measurement - to build a strong engaged marketable database and influence full-funnel conversion rates
- Conceptualize, author, build and optimize automated persona-based nurture programs to align with our overall campaign strategy and pipeline goals. From paid advertising campaigns that feed the nurture funnel, to email execution, and beyond
- Manage end-to-end execution of email campaigns - including setting goals, internal enablement and communication, audience strategy and targeting, personalization strategy, behavior triggers, creative and content, analyzing and reporting on results
- Own the execution of monthly newsletter programs - including customer newsletter and communications and a new engaging prospect newsletter
- Develop and own the quarterly email communications calendar, as well as run a weekly email enablement and reporting results meetings
- Work closely with the Creative and Content teams to develop an on-brand recognizable email visual identity and voice
- Analyze, report on and make data-driven recommendations for email KPIs including engagement metrics like deliverability, open rates, click rates, opt-out rate plus conversion metrics like conversion rates, volumes with a focus on driving improvements to support our business goals
- Analyze and report on email as a channel - Identify automation opportunities, industry developments and trends, best practices, and innovative execution strategies
- Manage customer databases and segmentation by persona, ecosystem and buying stage. Analyze campaign metrics, and provide insights for improving campaign effectiveness
- Ensure email templates are mobile-friendly and compatible with multiple email platforms
- Create reports on sales revenue generated from email marketing efforts
- Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR
- Travel may be required
Our take
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company values
- We take our work seriously but not ourselves.
- Culture is as important as results.
- We care about everything we do .
- We build trust through transparency.
- We’re always driving forward.
Company HQ
Englewood Cliffs, NJ
Articles
Founders
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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