Lifecycle Marketing Lead, Material Bank
DesignShop
Sample materials marketplace for architecture & design
Open for applications
Sample materials marketplace for architecture & design
201-500 employees
Open for applications
201-500 employees
Company mission
To remove the friction that exists when searching and sampling materials.
Role
Who you are
- The ideal candidate is results-oriented, analytical, resilient, and resourceful with a proven track record of achieving strong business outcomes
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Proven track record of 4+ years in lifecycle marketing roles, with experience in developing and executing lifecycle marketing strategies within the B2C sector; ecommerce or tech experience a plus
- Strong analytical skills and data-driven mindset, with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign performance and drive business results
- Proficiency in email marketing platforms and marketing automation tools, such as Klaviyo, Braze, Hubspot or Mailchimp, with hands-on experience building and deploying email campaigns and automations; Braze experience in particular a plus
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling that resonates with target audiences and drives engagement and conversion
- Detail-oriented with a commitment to quality and accuracy, ensuring all email campaigns and communications adhere to brand guidelines, messaging standards, and legal requirements
- Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment
- Collaborative team player with a proactive and adaptable mindset, capable of thriving in a collaborative team environment and working independently to drive results and achieve business objectives
What the job involves
- DesignShop is seeking a Lifecycle Marketing Lead to help lead our launch into the B2C home design market. This is a unique opportunity to build from the ground up, involving the creation and execution of innovative marketing strategies and creative tactics to attract, convert, and retain users within this fiercely competitive landscape
- As Lifecycle Marketing Lead, you'll own the communication strategy with our users at every stage of the funnel via email marketing, SMS/MMS, and onsite marketing strategy and execution
- This role will be responsible for developing and executing comprehensive lifecycle marketing strategies across the pre- and post-purchase customer journey, including traditional ecommerce tactics and highly creative and nuanced reengagement strategies
- This role will collaborate closely with Product, Engineering, Operations, and other Marketing leaders to unify the customer journey, establish audience strategies, conduct A/B testing, and track, report on, and optimize performance
- As a key early marketing team member, this opportunity empowers you to meaningfully influence the overall DesignShop brand and customer experience
- Email Marketing Strategy & Execution:
- Develop and manage end-to-end email marketing campaigns, including segmentation, content creation, deployment, and performance analysis leveraging marketing automation platforms and reporting tools
- Create and/or source compelling and personalized email content that engages and converts customers
- Optimize email campaigns through A/B testing, segmentation, and performance analysis to drive higher open rates, click-through rates, and conversions
- SMS Marketing Strategy & Execution:
- Design and implement SMS marketing campaigns to effectively engage with customers through their preferred communication channels
- Develop targeted SMS campaigns that are timely, relevant, and compliant with industry regulations
- Monitor and analyze SMS campaign performance, making data-driven adjustments to improve results
- Onsite Marketing Strategy & Execution:
- Own the strategy and execution of onsite marketing initiatives, including personalized website experiences, pop-ups, and banners
- Collaborate with the web development and design teams to create cohesive and engaging onsite experiences that drive conversions and customer satisfaction
- Utilize customer data and behavior insights to optimize onsite marketing tactics and improve user experience
- Marketing Automation & Tooling:
- Manage and optimize marketing automation tools to execute and track email, SMS, and onsite campaigns
- Set up and manage customer journeys, workflows, and triggers to ensure timely and relevant communication throughout the customer lifecycle
- Stay informed about industry best practices, emerging trends, and innovations in lifecycle marketing and user engagement, continuously evaluating and adopting new tools, technologies, and strategies to maintain a competitive edge
- Performance Analysis & Optimization:
- Analyze campaign performance data to identify trends, insights, and opportunities for improvement
- Provide regular reports and insights on email, SMS, and onsite marketing performance to key stakeholders
- Continuously test and iterate on campaigns to improve effectiveness and achieve marketing goals
Our take
Architecture and design professionals need real-world samples of the materials they intend to work with, and they need to know what they’re picking is the best fit for their project. Historically, there’s been no universal aggregator of all available materials - you’d just have to know who and where to ask. Material Bank is changing this, with a service it describes as being the Expedia of design samples.
Material Bank is the largest materials marketplace for the A&D industry. Offering a wide range of material samples from carpets to hardwoods, all sample orders have next-day delivery availability across Canada and the US, and is always free for design professionals. The company's profit comes from selling spots within its rapidly growing marketplace community to vendors and manufacturers, connecting brands with thousands of vetted design professionals.
It’s an offering with a remarkably tight market fit, demonstrated by its swelling customer base and investment funding. The company has begun its global expansion, having launched in Japan, it is focusing on growing into the European market through an office in Paris. It is also cementing its success through a M&A strategy, most recently incorporating Architizer's architectural project database into its product.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
May 2022
$175m
SERIES D
May 2021
$100m
SERIES C
Total funding: $323.2m
Company benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Paid maternity leave
- Commuter benefits
- Disability insurance
Company values
- Be fast, be flexible
- Take initiative and bring solutions
- Be the best at what matters
- Think big and take calculated risks
- Always be direct, operate with respect and integrity
- Enjoy the journey
Company HQ
Boca Raton, FL
Articles
Leadership
Adam Sandow
(CEO)Is also CEO and Chairman of SANDOW.
Salary benchmarks
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