Product Launch Manager, Apple

$115.1-173.3k

+ Restricted stock unit awards

Excel
Mid level
San Francisco Bay Area

Office located in Cupertino, CA

Apple

Personal technology company

Be an early applicant

Apple

Personal technology company

1001+ employees

B2CB2BHardwareSaaSTelecommunicationseCommerce

Be an early applicant

$115.1-173.3k

+ Restricted stock unit awards

Excel
Mid level
San Francisco Bay Area

Office located in Cupertino, CA

1001+ employees

B2CB2BHardwareSaaSTelecommunicationseCommerce

Company mission

Apple's mission is to bring the best user experience to its customers through its innovative hardware, software, and services.

Role

Who you are

  • 3+ years of relevant experience in marketing, project management, or marketing communications

Desirable

  • A self-starter who is highly organized, responsive, and demonstrates critical thinking and creative abilities
  • Excellent skills in editing and written communications; experience working with stakeholders and designers on crafting presentations and communications collateral
  • Team-oriented mentality (prioritize and support the success of the team)
  • Experienced in running multiple projects with the ability to switch between them simultaneously
  • Detail-oriented with an eye for consistency (correct use of product names, formatting, etc.)
  • Curious about product (wants to understand product and be part of the product lifecycle activities)
  • Skilled in building effective working relationships, gaining trust, and contributing to a positive working environment
  • Ability to meet deadlines and maintain a high level of quality in deliverables even under pressure
  • Proficient in Keynote, Pages, Numbers, and Excel
  • Experience working on confidential projects is preferred

What the job involves

  • Apple is looking for an individual to join the Product Launch team within Worldwide Marketing to help deliver successful product launches and ongoing projects
  • Along with managing launch timelines, process, creative and copy review rounds, training deliverables and more, you will work with Product Managers, Marketing Communications, Ops Readiness, Retail, Channel, and other cross-functional groups on launches
  • In this role, you will primarily engage with the Worldwide Product Marketing team and play a meaningful role in all of Apple's product launch activities
  • Apple is seeking an individual with a passion for project management, marketing, editing and written communications, and cross-functional collaboration to work on product launches within the world-class Worldwide Product Marketing group
  • Take on end to end responsibility for product launches from a WWPM perspective
  • Manage launch timelines and processes, drive review rounds, as well as track deliverables, ensuring teams complete work on time and within deadlines
  • Partner with Marcom, Apple Retail, Channel, PR and others to drive collaboration and influence decisions during launch, sustain, and seasonal moments
  • Drive sales training materials, marketing deliverables, and presentations through project management, editorial input, and collaboration with Product Managers, editors, and designers
  • Partner with Education and Business Marketing teams on current and new projects
  • Responsible for organizing Geo product marketing and PR product briefings
  • Support environmental, regulatory, and ad-hoc projects as they come up

Our take

With a market capitalisation that reached $3 trillion in 2022, Apple is the world's most valuable company. A vertically integrated approach and obsessive focus on the user experience have helped to make Apple one of the most successful companies in the world.

Since taking over at Apple, Tim Cook has been carefully curating the company's reputation as a champion of consumer privacy, trying to set the company apart from others that monetise their users' data.

The company even went as far as to introduce sweeping privacy changes which made it difficult to tailor ads to Apple’s 1bn+ iPhone users. This rocked the $400bn digital ads market, seriously harming the revenue of its bigger rivals in the lucrative industry and forcing them to rebuild their ad infrastructure.

Despite this, the company has been shaken by supply chain issues and moved a considerable amount of its manufacturing from China to India, and increased its Vietnam presence. This is because of multi-pronged production disruption in China, the second largest customer market for Apple, and triggered an estimated 10% revenue drop in the first quarter of 2023.

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Steph

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

204% employee growth in 12 months

Company

Company benefits

  • Everyone has different needs and schedules, and that’s why we offer medical plans that cover both physical and mental healthcare
  • In addition, employees have the option to access medical professionals from almost anywhere and get free confidential counselling — virtual or in person
  • You could also be eligible for help with fitness-related expenses
  • Our medical coverage plans include family-friendly features such as fertility treatments
  • Because we know there’s more than one way to bring a new child into your family, we support all kinds of new parents with paid leave and our gradual return-to-work programme
  • You also get paid time away if you need to care for an ill family member and free guidance to help you find support for childcare, elderly care, legal referrals and more
  • At Apple, we make sure women earn the same as men performing similar work. As part of that effort, your salary history is history — we won’t ask
  • Every employee here also has the opportunity to become an Apple shareholder, because all are eligible for stock grants and also a discount when purchasing Apple stock
  • To help you prepare for retirement, our pension can help you meet your savings goals. And to help you prepare for the unexpected, you’ll have the security of multiple forms of income protection
  • Plan on developing both professionally and personally. Apple University creates classes, seminars and beyond-the-classroom tools that help employees understand Apple’s culture, organisation, values, and role in the world. You can sharpen general business and software skills through online classes
  • For more formal education related to advancing your career at Apple, we’ll reimburse you for certain educational expenses, including tuition
  • Whether you’re exploring personal pursuits, welcoming a new child or caring for a family member, rest assured that you’ll have paid time away when you need it most
  • When you give money to an eligible organisation, we’ll match your donations one-for-one, so your contribution is doubled. And if you choose to donate your time, we’ll contribute US$25 for every hour you volunteer. Whether you donate time or money, Apple will match your contributions up to US$10,000 a year
  • Get the world’s best prices on the world’s best products — Apple products. You’ll also get deals on great third-party accessories
  • And there are services to help you manage life’s day-to-day tasks: dinner reservations, pet-sitters, shopping, personal travel, financial guidance and more

Company values

  • We believe that we’re on the face of the Earth to make great products
  • We believe in the simple, not the complex
  • We believe that we need to own and control the primary technologies behind the products we make
  • We participate only in markets where we can make a significant contribution
  • We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us
  • We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot
  • We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change

Company HQ

Cupertino, CA

Leadership

Tim Cook

(CEO, not founder)

Joined Apple in 1998 and held various senior roles before being promoted to CEO in 2011. Previously Spent 12 years with IBM, most recently as director of North American Fulfilment, where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America

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