Marketing Campaign Manager, Versa Networks
$115-125k
+ Pre-IPO equity
More information about location
Office located in Santa Clara, CA
Secure access service edge vendor
Open for applications
Secure access service edge vendor
501-1000 employees
Open for applications
$115-125k
+ Pre-IPO equity
More information about location
Office located in Santa Clara, CA
501-1000 employees
Company mission
To address the security and networking challenges that Enterprises and Service Providers face, and connect branch offices, home offices, and users to applications wherever they exist.
Role
Who you are
- Your ability to effectively collaborate with cross-functional teams and leverage data-driven insights will be instrumental in reaching our target audiences, generating quality leads, and increasing brand awareness
- 2-3 years of proven experience in marketing campaign management, preferably in a fast-paced, tech-driven environment
- Proficient in written and verbal communication and effectively collaborate with cross-functional teams
- Analyzing campaign data, metrics, and KPIs to derive actionable insights and drive continuous improvement
- Ability to develop data-driven marketing strategies and translate them into effective campaigns that align with business goals
- Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment
- Ability to think outside the box, propose innovative ideas, and experiment with new marketing approaches
- Strong attention to detail and ability to ensure brand consistency across different marketing channels and campaigns
- Hands-on experience with various digital marketing channels, including paid advertising, SEO, email marketing, and marketing automation is a plus
What the job involves
- As a Marketing Campaign Manager, you will play a pivotal role in driving the success of our company's marketing initiatives and achieving our business goals
- With your strategic mindset, creative thinking, and analytical skills, you will be responsible for planning, executing, and optimizing impactful marketing campaigns across multiple channels
- You will play a critical role in shaping the company's marketing strategies and contribute to its overall success. As Marketing Campaign Manager, you will:
- Campaign Strategy: Collaborate with cross-functional teams to develop comprehensive marketing campaign strategies aligned with business objectives. Define target audience, messaging, and desired outcomes
- Campaign Execution: Implement marketing campaigns across multiple channels, such as digital advertising, social media, email marketing, content marketing, events, Outreach, and more. Ensure all campaigns are delivered on time, within budget, and adhere to brand guidelines
- Content Strategy: Collaborate with PMM and Multimedia team on developing compelling and engaging marketing content, including website copy, blog articles, social media posts, email newsletters, and advertisements. Tailor content to specific campaign objectives and target audience segments
- Channel Management: Oversee various marketing channels and tactics, such as paid advertising, search engine optimization (SEO), social media marketing, influencer partnerships, and more. Work with growth leaders and marketing operations on continuously optimize channel performance based on data insights
- Analytics and Reporting: Monitor campaign performance, track key metrics, and analyze data to measure the effectiveness of marketing initiatives. Provide regular reports to stakeholders, highlighting actionable insights and recommendations for improvement
- Budget Management: Manage marketing campaign budgets effectively, allocating resources to maximize return on investment (ROI)
- Collaboration: Work closely with internal teams, including sales, product, creative, and content teams, to ensure campaign alignment and seamless execution. Collaborate with external partners, such as agencies or vendors, when necessary
- Market Research and Competitor Analysis: Conduct market research to understand industry trends, customer behavior, and emerging opportunities. Analyze competitor activities to identify gaps and differentiate marketing campaigns
- Brand Management: Maintain brand consistency across all marketing campaigns and channels. Ensure messaging and visuals align with the company's brand guidelines and values
Our take
The secure access service edge (SASE) is composed of a complex group of networking and cloud software tools like software-defined wide area networks (SD-WAN), secure web gateways (SWG), and firewall-as-a-service. SASE itself functions to better deliver cybersecurity tech, and as such it’s big business right now. Versa Networks is capitalizing on this, with its in-cloud and on-premise flexible SASE solutions.
While the company faces competition against SASE rivals such as Juniper Networks (where the founders left to kick off Versa Networks), and major players like Cisco and Cloudflare. Startups are pulling in hefty funding, too: Cato Networks is a Unicorn twice over, and Netskope is valued at nearly fourfold that. Add to that the current SASE market is set to grow from its 2021 $3 billion valuation to $6 billion by 2028.
This should come as no surprise. SASE sits at the juncture of the lucrative and high-growth sectors of cloud computing, cybersecurity, and networking, and is expected to have a sweeping addressable market as more businesses pivot onto the cloud. Versa Networks is set to hold its own against well-funded startups and acquisitive enterprises, recently completing a "pre-IPO" fundraise of $120 million, the company has positioned itself to deepen its hold on its slice of the market.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 6 rounds)
Oct 2022
$120m
LATE VC
Jun 2021
$84m
SERIES D
Total funding: $316.3m
Company benefits
- Incentives and Bonuses
- ESOP
- Statutory Benefits: PF, ESI, Maternity Benefits, Leaves & Holidays
- VPF, NPS, Meal Vouchers, Paternity Leaves
- Health: Medical, Accidental, Term Life Insurances
- Relocation Benefits
- Flexi Working
- Reward & Recognition Policies
- Transparent Performance Management Process
- Career Progression
- Global Mobility
Company values
- Integrity
- Respect
- Collaboration
- Excellence
- Innovation
Company HQ
Alviso, San Jose, CA
Articles
Leadership
Apurva Mehta
(CTO)Former Director of Software and Chief Architect at Riverstone Networks, then moved into a Chief Architect and ultimately CTO role at Juniper Networks.
Kumar Mehta
(CDO / Chief Soul Officer)Former VP of Engineering at Juniper Networks, and a Stanford School of Business graduate.
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