Marketing Director, Avara
More information about location
Open source protocol for decentralised lending
Open for applications
Open source protocol for decentralised lending
21-100 employees
Open for applications
More information about location
21-100 employees
Company mission
To build an open, decentralized, and self-governed internet that puts people first by creating tech that increases human connection and enables economic and social participation.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus
- 6+ years proven experience in business development at a tech company, with at least 2 years experience in Web3, blockchain, or cryptocurrency industry
- Strong understanding of web3 including decentralized finance, social, and the wallets space
- Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders
- Experience in developing and executing marketing strategies, with a track record of driving growth and engagement
- Creative thinker with the ability to identify opportunities for innovation within the web3 space
- Proficiency in digital marketing tools and platforms, analytics, and social media management
- Content creation and storytelling
- Analytical and data-driven decision making
- Adaptability and ability to thrive in a fast-paced environment
What the job involves
- The Marketing Director at Avara will lead our efforts to engage and grow our community in the Web3 ecosystem and beyond
- This role involves developing strategic marketing initiatives to promote the Avara products (Aave, Lens, and Family), and building an ecosystem of users and developers. The ideal candidate will have a deep understanding of web3, digital marketing strategies, and community engagement practices
- Strategic Planning: Develop and implement a comprehensive marketing and engagement strategy, including identifying key opportunities for audience growth
- Community Building: Lead efforts to build and nurture a strong, engaged community around our products through social media, forums, and other digital marketing channels
- Partnership Marketing: Work with growth team to support strategic partnerships in marketing efforts
- Content Creation: Oversee the creation of engaging and informative content tailored to the web3 audience, including blog posts, videos/audio, and social
- Event Support: Work with event team to drive audience to hackathons, meetups, and online activations, to increase brand visibility and community engagement
- Market Research: Conduct ongoing market research to stay ahead of industry trends, competitor activities, and emerging technologies in web3
- Analytics and Reporting: Monitor, analyze, and report on the performance of ecosystem marketing initiatives to ensure alignment with business objectives
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
Avara is a software technology company, known for its cutting-edge Web3 products built on blockchain technologies. Avara has crafted the highly resilient Aave Protocol, a decentralised, open-source, and non-custodial liquidity protocol.
One of Avara's distinctive features is its tokenisation of deposits, allowing users to earn interest in real-time as their deposits are transformed into tokens. Depositors contribute liquidity to pools, and borrowers can access this liquidity with variable and stable interest rate options. The Avara Protocol's commitment to community governance is further exemplified through initiatives like the Avara Grants DAO, a community-led grants program financing ideas from the Aave Protocol's community.
Avara's influence extends beyond its flagship protocol, as the company has expanded its portfolio to include transformative projects. Notably, Avara has introduced GHO, an algorithmic stablecoin aimed at revolutionising the stablecoin market by ensuring verifiability of reserves. Additionally, Avara has ventured into decentralised social networking with Lens, while strategic acquisitions of Sonar, a metaverse app, and the Family Crypto wallet underline its dedication to realising a people-powered internet that benefits all.
Insights
Few candidates hear
back within 2 weeks
-14% employee growth in 12 months
Glassdoor (4.2)
Company
Funding (2 rounds)
Oct 2020
$25m
EARLY VC
Jul 2020
$7.5m
SEED
Total funding: $32.5m
Company benefits
- 25 days paid holiday
- Private healthcare
- Private dental care
- Pension scheme
- Gym membership in London
- Lunches/snacks/drinks included in HQ
Company values
- Craft - Seek excellence
- Integrity - Be true
- Accountability - One for all. All for one
- Sisu - Dig deep
- Community - We're in it together
Company HQ
Notting Hill, London, UK
Founders
Stani Kulechov
(CEO)Stani graduated from the University of Helsinki with a Master's in Law.
Diversity & Inclusion at Avara
Muna Gullam (People & Talent Partner )
- Avara celebrates diversity and views each and every team member as a separate individual with their own unique identity. No matter your race, religion, gender, ethnicity, age, disability, sexual orientation or even the wallet you use, we welcome you at Avara. As an equal opportunities employer, we take accountability and believe in everyone’s potential to build, create and inspire changes. With a mission to build a diverse workforce, we are proud to foster a working environment in which everyone can feel safe and valued for who they are.
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