Product Marketing Manager, Mastercard
Office located in Angel Lane, London
Global payments technology company
Open for applications
Global payments technology company
1001+ employees
Open for applications
Office located in Angel Lane, London
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- Successful candidates will be naturally curious, autonomous critical thinkers, motivated to develop their own perspective and confident in expressing their opinions
- A strong organization, time management, and writing skills are a must
- You love learning about new technologies and are quick to understand how complex products work in order to effectively communicate with users
- You’re a natural storyteller with excellent writing ability
- You love to work cross-functionally and manage many types of projects at once
- You thrive in a fast-paced environment and know how to prioritize effectively
- You have an exceptional eye for detail and understand process excellence
- You are an empathetic and clear communicator
- You can take initiative and are a creative problem solver
- A strong command and appreciation of tone, mechanics, and grammar (US English and UK English)
- 3-5 years experience in B2B product marketing or a related field
- Understanding of the B2B product GTM process and experience developing a GTM from concept to execution
- Familiarity with the marketing technology landscape and SaaS-based business practices desired
- Bachelor’s degree in Marketing, English, Communications, Journalism, or a related field
What the job involves
- Dynamic Yield by Mastercard, a Gartner-recognized leader in Personalization Engines six years running, is looking for an experienced Product Marketing Manager to join its fast-paced team
- As part of the Product Marketing department and reporting to the Director of Product Marketing, the Product Marketing Manager will own essential functions, including product positioning, go-to-market strategy, sales enablement, collateral development, and more for Dynamic Yield’s products, key industries, and priority regions
- They will also build relationships and identify cross-functional opportunities with the Product, Revenue, Customer Success, Sales Enablement and Customer Education teams
- Dynamic Yield’s rapid growth has created the opportunity to build a comprehensive product marketing program with dedicated positioning for key industries, regions, and product lines, all of which require their own strategy with continual optimization and maintenance
- This role presents the opportunity to own projects from start to finish, and develop a strong command of foundational B2B product marketing
- Develop and execute go-to-markets for new products including positioning, operations, collateral development, landing page development, social and paid promotion strategy, training materials and more
- Project manage cross-functional go-to-market contributors across product, design, demand gen and social to ensure timely campaign delivery
- Become an expert in Dynamic Yield’s products and a trusted resource for sales and customer success
- Work with customer marketing to drive upsells and renewals for new and existing products
- Develop strong relationships with regional sales and customer success teams to create regional-specific positioning and collateral
- Understand the needs of our key industries to maintain and refine collateral and positioning for these segments
- Support the sales team with ad-hoc collateral requests for strategic deals
Salary benchmarks
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist
Insights
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
- Pension plan
- 25 days holiday (excl. bank holidays)
Company values
- Trust - integrity, respect, openness
- Agility - urgency and value through innovation
- Partnership - working as one team for the benefit of all
- Initiative - taking bold and thoughtful actions
Company HQ
Purchase, Harrison, NY
Articles
Founders
Michael Miebach
(CEO, not founder)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
People progressing
Joined as VP in 2008, promoted 4 times in 11 years to their current position of Executive Vice President.
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