Senior Growth Marketing Manager, insightsoftware
More information about location
Connected solutions for the office of the CFO
Be an early applicant
Connected solutions for the office of the CFO
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To empower organizations with the financial confidence to achieve greatness.
Role
Who you are
- Drive & Discipline - the ability to operate in a fast-paced environment, managing multiple projects at a time, with a focus on achieving high-quality results
- Growth Mindset – actively pursue new ways of getting things done
- Disciplined Execution – passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior financial results
- Communication – ability to effectively communicate with internal and external stakeholders both verbally and in writing
- Bachelor's degree, preferably in Marketing or Business
- Minimum of 5-7 years of marketing experience in a fast-paced company, preferably B2B in the software or SaaS environment
- Experience with marketing BI and analytics products into the enterprise and/or past success with product launches post-acquisition
- Considerable experience managing a region/team as well as managing senior stakeholders
- Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand the actions needed to maximize impact
- Strong project management skills and ability to lead multiple projects in their entirety
- Ability to exhibit strong interpersonal skills and build relationships across the business, at all levels, and work cross-functionally to get what they need from key stakeholders and ensure alignment
- Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation-- ideally Pardot—experience is a significant plus
What the job involves
- The Senior Growth Marketing Manager will strategically develop and execute the go-to-market (GTM) plan while overseeing the tactical execution and project management of insightsoftware's demand generation and customer marketing programs
- In this cross-functional role, you will collaborate closely with sales, product management, customer success, and other teams to shape our marketing initiatives and drive demand for key products
- As the primary contact for Growth Marketing within the Embedded Analytics pillar, you will become the team's expert on the GTM strategy for this area
- Develop multiple marketing campaigns from start to end, including researching topics, defining the strategy, writing content, executing the campaign, and liaising with marketing operations, digital and product marketing when needed
- Ensure all activities, including webinars, emails, nurture streams, are completed on time and meet expectations
- Manage third party activities (webinars, content syndication) for your assigned products and coordinate with external and internal stakeholders to maximize each activity's ROI
- Monitor campaign performance and report on key metrics, including MQLs, pipeline, and bookings generation, to continuously identify areas for improvement
- Support and work closely with the sales team to ensure marketing-sales alignment and identify opportunities for your region
- Contribute to the daily conversation of how to best execute and measure webinars, emails, and other marketing campaigns
Our take
With a goal to support efficiency in the office of the CFO, insightsoftware delivers solutions for finance, accounting, and operations. Its extensive offerings help users turn information into insights so that they can more strategically drive the success of their organizations.
The company boasts a global footprint and a host of positive case studies from clients across industries - a clear indicator that it is doing something right. The trend towards data-led operations has no doubt helped the company grow, as more and more leaders look to streamline their operations and unlock those crucial, competitive insights.
Lately, insightsoftware has been enhancing its offerings through a list of acquisitions, integrating capabilities such as business intelligence, improved analytics and new automations. Most recently, it acquired LeaseAccelerator which enhances its lease accounting and administration solutions as well as bolstering its US presence.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 7 rounds)
Jul 2021
$1bn
GROWTH EQUITY VC
Nov 2017
$12m
SERIES D
Total funding: $1.1bn
Company values
- Results Orientation: I recognize results trump effort and drive successful outcomes
- Winning Attitude: I work hard, persevere, and get the job done with a positive attitude
- Be One Team: We are better together and win as a team
- Disciplined Execution: I always do what I say I’m going to do and demonstrate extreme ownership
- Growth Mindset: I always look for ways to challenge myself, learn, and find better ways to work
Company HQ
North Raleigh, Raleigh, NC
Articles
Leadership
Michael Sullivan
(CEO, not founder)Former CEO of Acquia. Was also the SVP and General Manager of SaaS and Information Management at Micro Focus as well as the CEO of Autonomy Protect at HP Autonomy.
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