Associate Creative Director, Robinhood
Performance Marketing
$170-200k
+ Equity
Office located in Menlo Park, CA
Commission-free stock trading platform
Job no longer available
Commission-free stock trading platform
1001+ employees
Job no longer available
$170-200k
+ Equity
Office located in Menlo Park, CA
1001+ employees
Company mission
To democratize finance for all.
Role
Who you are
- 2-4 years of experience in a lead level in either a creative-focused agency or in-house at a leading brand, executing projects independently
- Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors
- Solid understanding of consumer behavior and digital marketing trends across social media and CRM
- Knowledge of performance metrics and experience working with analytics platforms to understand customer data, performance digital marketing analytics, customer segmentation, and testing/optimization techniques
- Proven success in developing campaigns across all established and emerging ad platforms including Google, Facebook, Instagram, TikTok, Snap, YouTube, CTV, Email, Podcast and Landing Pages
- Strategic in defining and meeting the performance marketing data-driven targets, goals, and objectives, with the knowledge of when to course-correct in an agile and effective manner
What the job involves
- Robinhood is hiring an Associate Creative Director for Performance Marketing to join our team
- As a key member of the Creative team, you will be responsible for driving development and execution of acquisition strategies for the business across numerous marketing channels, paid and owned. We’re looking for a data-driven creative to spearhead this rapidly growing area
- The person in this role should be a natural collaborator, with a proficiency in brainstorming and testing ideas grounded in data insights in a fast-paced, multi-tasking, fluid environment
- This role sits on the Creative team and reports to the Creative Director of Performance Marketing
- Partner with our growth marketing team to ideate and optimize campaigns for revenue generating initiatives
- Help build a pipeline of fresh / optimized ad creatives including everything from static ads through live-action / short-form video for the Growth team to test regularly
- Help deliver thoughtful feedback to the internal creative team and external agency partners to effectively execute hard-working creative concept ideas
- Conduct creative analysis with key stakeholders highlighting test learnings and campaign performance
- Continually iterate on our strategy, messaging, and narratives in line with our brand guidelines
- Serve as a cross-functional partner working directly with Growth, Product, Data Science, etc. and applying those insights to the Marketing strategy to unlock new testing opportunities and audiences
- Help manage and source external agencies where needed to oversee outsourced creative development
Our take
For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Its innovative model thrives on premium features like increased buying power and extended trading hours, attracting a younger audience drawn to meme stocks like AMC and GameStop.
But Robinhood's not just about quick thrills. The company claims its mission lies in catering to "the unmet needs of the next generation," evidenced by its "Robinhood Retirement" launch, targeting gig-economy workers often excluded from financial planning. This commitment to accessibility aligns with its core values.
However, 2023 brought unexpected turbulence, as Robinhood became entangled in the FTX cryptocurrency exchange bankruptcy scandal when it emerged that the US Department of Justice seized hundreds of millions of dollars of the company's shares tied to FTX founder Bankman-Fried. Despite these challenges, Robinhood successfully bought back the missing stock, and its impact on democratizing finance remains undeniable.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
39% female employees
-23% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Feb 2021
$2.4bn
CONVERTIBLE
Jan 2021
$1bn
LATE VC
Total funding: $5.6bn
Company benefits
- Well-being - Premium medical, dental, and vision insurance
- Family & home life - Parental leave, personal prosperity benefits
- Comfort & care - Annual lifestyle stipend
- Office life - Catered meals and fully stocked kitchen, commuter benefits
- Growth - Education and training, community events, career mentorships
Company values
- Safety First: Robinhood is a safety-first company
- Participation is Power: At Robinhood, the rich don’t get a better deal
- Radical Customer Focus: We exist to make our customers happy
- First-Principles Thinking: We make bold bets and challenge the status quo
Company HQ
Downtown Menlo Park, Menlo Park, CA
Articles
Leadership
Vlad Tenev
(Co-Founder)Studied Mathematics at Stanford University, where they met their fellow co-founder. Dropped out of a PhD to start Robinhood.
Baiju B.
(Co-Founder)Studied Mathematics and Physics at Stanford University, where they met their fellow co-founder.
Salary benchmarks
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