Email Marketing Specialist, Fi
$50-200k
+Equity
Smart dog collars
Posted today
Smart dog collars
201-500 employees
Posted today
$50-200k
+Equity
201-500 employees
Company mission
Fi's mission is to build products that make dogs' lives better.
Role
Who you are
- We are looking for someone who is smart, scrappy, and ready to jump right in!
- Excellent written and verbal communication skills
- Bachelor’s degree in marketing, communications, or related field
- 1-3 years of experience with email marketing tools and platforms (both CRM systems and ESPs, we use customer.io)
- Deep understanding of email strategy best practices, customer segmentation, dynamic content, and customized messages
- Experience in building, leading, and executing email marketing campaigns from design templates to custom variables
- Ability to read and analyze data at a high level - all our email data flows into AWS Redshift and we use Tableau to analyze
- Familiarity with data privacy and email deliverability best practices
- Self-starter, detail oriented, commitment to quality
What the job involves
- This role will report to our Senior Marketing Manager. You will be responsible for developing and executing effective email marketing strategies to drive customer engagement, nurture leads, and optimize conversions
- Develop email marketing strategies that align with marketing objections and target audience
- Collaborate with cross-functional teams to increase personalization and define campaign objectives
- Keep up to date on market research and competitor analysis to identify industry trends and opportunities to enhance marketing strategy and campaign optimization
- Work closely with our marketing team to align on content, messaging, and sales plays that roll into each campaign
Our take
For the last three decades, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's tracking collars have not only saved countless dogs' lives by providing real-time escape notifications, but they also enable dog owners to monitor their pets' health. Its health and sleep monitoring set it apart from rival products such as the Apple AirTag. As Fi utilizes AT&T signal, it also boasts a tracking range that far exceeds that of its competitors.
The company saw a significant increase in value through its lucrative partnership with PetSmart. These sorts of partnerships and overall brand recognition will fuel the sort of expansion Fi aims to achieve.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Unlimited vacation
- Commuter benefits
- Medical, dental and vision coverage
- FSA
- 401(k)
- Stocked kitchen
- Team lunches & breakfast
- Perkspot discounts
- $2,000 monthly donation to dog-related charities
- Maternity & paternity leave
Company HQ
NoHo, New York, NY
Articles
Leadership
Jonathan Bensamoun
(CEO)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
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