The company has had a chequered relationship with the academics it proposes to serve (and the institutions it intends to disrupt). Some claim the new paywalled suite of features runs counter to the free and open-access model; others balk at their use of the .edu domain usually reserved for academic institutions (they registered before its use became restricted).

Perhaps to overcome these obstacles, and to give them an edge over the increasing preference for competitors like ResearchGate and Google Scholar, Academia.edu have taken some interesting steps. One was to develop a mobile app for the platform. Another was the early 2020 acquisition of entrepreneurial training and toolkit platform The Start-Up Gate. This latter decision could signal an exciting new developmental direction for Academia.edu - but thus far, the motivation remains unclear.