Head of Product Marketing, Step
Offers stock in an early-stage startup
Mobile banking for teens
Posted today
Mobile banking for teens
201-500 employees
Posted today
Offers stock in an early-stage startup
201-500 employees
Company mission
To create a bank that gives users the tools to become smarter with their money and reward them along their financial journey.
Role
Who you are
- 7+ years experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
- Product marketing experience working across the funnel in B2C tech and/or a consumer app
- Strong preference for a player-coach role, unafraid to roll-up your sleeves and get hands-on with campaign development
- Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
- Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
- Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
What the job involves
- Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function.
- This person will be instrumental in our overall growth and product strategy.
- We are looking for someone who thrives in a fast-paced environment, is an analytical problem solver, and is excited at the opportunity to engage with Gen Z
- Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
- Develop and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
- Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
- Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
- Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learnings
- Build and coach a small team of lifecycle marketers; lead with a passion for learning and development
Our take
Thanks to an increasingly mobile-native and plugged-in younger demographic, fintechs have a new market to play for: children and young adults. It’s led to a fierce competition, but Step is one of the players leading the pack.
Step’s offering is a fee-free, interest-free visa card, with instant payments and easy account management that is optionally controlled by a parent (or sponsor). The idea is to offer a relatively low-risk sandbox in which teens can build up financial literacy along with a good credit score, whilst enjoying the benefits of digital banking.
The well-funded teen banking service Copper is hot on Step’s heels, however, with both racing to add high-demand stock and crypto investments to their offerings. Onu and Acorns also offer investment opportunities for younger users, and Greenlight has carved out a strong (albeit more traditional) niche focusing on account security.
Some savvy TikTok marketing by Step, along with flashy backing from celebrity investors, has helped it rapidly onboard over 3 million users and cultivate strong name brand recognition among its social network-native demographic. Much depends on how fast it can bring new features to market, but with unprecedented funding awarded to Step in 2022, Step is well equipped to do so through a scale-up of its product infrastructure.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2021
$100m
SERIES C
Dec 2020
$50m
SERIES B
Total funding: $176.3m
Company benefits
- 100% paid Medical and Dental Benefits
- 401k Retirement Plan
- Catered Meals and Fully Stocked Kitchen
- Competitive Salary and Monthly Step Card Stipend
- Flexible WFH and Vacation Policy
- Stock Options
Company values
- Customer first - Build products that better our customer’s financial journey, always putting them and their security first
- Trustworthy - Honest, trustworthy and fair. Strong moral principles. Be accountable
- Driven - Move forward quickly with precision and purpose. Be disciplined. Iterate and improve
Company HQ
Downtown North, Palo Alto, CA
Articles
Leadership
CJ MacDonald
(CEO)Originally worked in senior Sales and Business Development roles at Synapse, LiveOps, and Luminate, the latter of which was acquired by Yahoo. Subsequently co-founded Gyft, ultimately acquired by First Data.
Alexey Kalinichenko
(CTO)Previously a Software Engineer at Microsoft and Google, before moving into a Senior Engineer role at Square. Left to serve as CTO for Token.
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