Senior Manager of Customer Segmentation Analytics, Equinix
Digital infrastructure company
Job no longer available
Digital infrastructure company
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- Advanced Analytical Skills and Expertise in Data Analysis Tools: Strong analytical skills with expertise in customer segmentation, tiering and targeting analytics. Proficiency in statistical analysis and data modeling techniques. Experience with data analysis tools such as SQL, R, Python, or similar statistical software. Familiarity with data visualization tools like Tableau or Power BI
- Strategic Thinking: Ability to develop segmentation, tiering, and customer targeting strategies aligned with business objectives and market dynamics. Re-imagine current segmentation and tiering approaches into a single enterprise-wide model based on historical spend and future propensity and Customer Lifetime Value (CLTV)
- Experience with Customer Segmentation: Previous experience in developing and implementing customer segmentation strategies, including market segmentation, behavioral segmentation, and persona sales and marketing personalization development
- Knowledge of CRM Systems: Familiarity with CRM systems such as Salesforce, Gainsight, etc., and their use in customer segmentation, tiering and targeting delivery
- Business Acumen: Strong understanding of business concepts and metrics related to customer acquisition, retention, and CLTV. Ability to translate analytical insights into actionable business recommendations
- Leadership and Team Management: Experience leading and managing small/specialized teams. Collaborate cross-functionally with stakeholders
- Communication Skills: Strong communication skills, including presenting complex analytical findings clearly and concisely to non-technical stakeholders
- Problem-Solving Abilities: Demonstrated ability to identify opportunities for improvement in segmentation and targeting strategies through data-driven insights
- Industry Experience: Previous experience in relevant industries such as cloud computing, software, or IT services, providing domain-specific knowledge and insights with subscription and pay-as-you-go IT/technology GTM/RTM
- 10+ years of related experience in Segmentation Analytics
- Data center, interconnection & digital infrastructure services market experience is desirable but not essential
- Demonstrated success in promoting collaboration, driving innovation, and fostering continuous improvement
- Understanding of B2B platform & ecosystem business models and their distinct approaches to leveraging networks and interactions for value creation
- A good understanding of GTM business strategies and a customer-centric focus
- A strategic mindset for aligning efforts with business objectives
- Preferred: Bachelor's degree in a related field (Data Analytics, Data Science, Business Analytics/Administration, Economics/Econometrics, Computer Science, IT, or similar). Optional: Certified Analytics Professional (CAP) or Certified Business Intelligence Professional (CBIP) certification
- Experience with Excel, SAS, SPSS, Python, R, ANOVA, MATLAB, Tableau, ESRI, Power Bi, Salesforce, Clari, AI/ML tooling & scripting
What the job involves
- We are seeking a highly skilled and experienced Senior Manager of Customer Segmentation Analytics to join Equinix's Revenue Operations Go-To-Market (GTM) Insights & Analytics (IA) team
- In this pivotal role, you'll spearhead the transformation of our customer segmentation, tiering, and targeting methods into a cohesive enterprise model
- Leading a skilled team, you'll use advanced data-driven techniques like descriptive, predictive and prescriptive analysis, customer lifetime value/journey assessment, needs-based segmentation, and customer intent scoring
- This will enable us to gain deeper insights into customer behavior and preferences, facilitating the delivery of exceptional customer experiences through proactive customer care and success engagement, and fine-tune revenue-generating GTM and route-to-market strategies
Otta's take
Sam Franklin
CEO of Otta
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Insights
Some candidates hear
back within 2 weeks
9% employee growth in 12 months
Company
Funding (1 round)
Dec 1999
$280m
LATE VC
Total funding: $280m
Company benefits
- Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
- Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
- Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan
Company values
- Seek something bigger - Come drive meaningful change as part of the world’s trusted, leading digital infrastructure company. Together, our work enables innovation that enriches our work, life and planet
- Challenge assumptions - Bring your unique perspectives and contributions to help us make bold decisions, become aware of biases and remove any barriers that still exist
- Want to unlock your potential - Achieve, learn, adapt and be comfortable building a fulfilling career. We are here to help you unlock your potential
Company HQ
Redwood Shores, Redwood City, CA
Founders
Charles Meyers
(President & CEO (Not Founder))Former Senior Associate at Booz Allen & Hamilton, President and COO at BellSouth.net, and VP of Business and Corp Development at Internet Security Systems. Before becoming CEO of Equinix, they were a Senior Technology Executive and Fitness Entrepreneur at Life Restorations LLC and Group President of Messaging and Mobile Media at VeriSign.
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