Senior Director of Enablement, Branch
More information about location
Mobile app marketing software
Be an early applicant
Mobile app marketing software
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To help clients increase their conversion rates, decrease wastage, and boost revenue.
Role
Who you are
- A minimum of 10+ years of relevant experience in sales enablement, L&D, PMM or related roles, with preference in competitive, high-growth environments
- Proven track record of supporting and/or scaling high performance teams, preferably in a MarTech / SaaS industry
- Ability to influence stakeholders across the organization and lead cross-functional collaboration
- Results-oriented with a strong point of view on using efficient processes as a means to improve accountability, autonomy & proficiency, while reaching revenue targets
What the job involves
- We are seeking a seasoned Senior Director, GTM Enablement who will play a pivotal role in helping Branch’s go-to-market teams achieve the company’s growth targets, including Account Executives, SEs, TAMs, Sales Development Representatives, and Account Managers
- This leader will drive training, continued development, and operational excellence, and champion the effectiveness and efficiency of our revenue generation processes
- The GTM Enablement Team is an integral part of the Global Revenue Operations organization, preparing Teams to achieve their revenue targets, improve sales efficiency, and enhance customer acquisition & retention
- Develop and iterate on the holistic revenue enablement strategy
- Establish enrichment as a strategic partner across all GTM teams
- Partner with Team Leads to further align on revenue goals and identify improvement in process, tools, and training to increase efficiency and effectiveness
- Collaborate with go-to-market leadership to define processes and ensure consistent implementation and adoption across the organization
- Build and monitor key performance indicators (KPIs) to measure the effectiveness of revenue enablement and operations efforts
- Design and implement comprehensive sales enablement programs, resources and materials that are consistently updated and enhanced to improve productivity and effectiveness
- Develop, manage, and mentor a team of revenue Training & Enablement professionals, fostering a culture of collaboration, accountability, and high performance
Our take
Providing a unified mobile experience to users can be difficult and expensive for many companies. Branch solves this problem with its linking and attribution platform, allowing companies to gain, track and keep mobile app users.
When it first launched, Branch focused solely on delivering a comprehensive multi-platform linking solution that takes consumers to their relevant destination. Since then, its solution has expanded, and now offers increased user engagement and holistic marketing measurements. This has allowed the company to scale its user base, and to grow its existing relationships. Branch now serves over 100,000 apps and boasts more than three billion monthly users. Its impressive client list includes Airbnb, NBC and Adobe.
Branch raised a further $300 million in funding in early 2022, pushing its valuation to $4 billion. The company intends to use that money to invest further in its mobile linking program and other products. This will ensure that Branch remains a key player in the mobile marketing space, despite alleged attempts by Google to block its software on Android smartphones, due to apparent conflicts with Branch's mobile experience tools. Branch's friction with Google however, only goes to show how it is disrupting the monopoly Google has over mobile experiences.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2022
$300m
LATE VC
Sep 2019
$125m
SERIES E
Total funding: $667.1m
Company benefits
- Work from home opportunities
- Medical/Dental/Vision Coverage
- Home Office & Annual Professional Development Stipend
- And More (Varies by Location)
- 401k
- Stork Club & Urbansitter
- Onsite gym
- CalTrain GoPass
- Flexible PTO
Company values
- Good judgement
- Ownership
- Communication
- Initiative
- Impact
- Urgency
- Grit
- Humility
Company HQ
Ventura, Palo Alto, CA
Articles
Leadership
Alex Austin
(Board Member & Co-Founder)Was a Process Development Engineer at MiaSole and a Software Developer at Cogwheel Labs for 1 year. Served as CEO of Kindred Prints.
Dmitri Gaskin
(Director of Discovery & Co-Founder)Previously worked as a Programmer at Mapbox and a Software Engineer at Kindred Prints.
Mike Molinet
(Co-Founder)Previously served as a Product Development Engineer at 3M and co-founded Kindred Prints. Was also a Founder of Minnesota Network of Young Entrepreneurs until January 2017.
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