Head of Web Marketing & SEO, SentinelOne
$208.1-277.5k
+ Employee stock purchase program
Autonomous cybersecurity platform
Be an early applicant
Autonomous cybersecurity platform
1001+ employees
Be an early applicant
$208.1-277.5k
+ Employee stock purchase program
1001+ employees
Company mission
To defeat every attack, every second, of every day.
Role
Who you are
- This role requires a unique blend of strategic vision, technical expertise, and hands-on leadership
- BA or MS degree in Marketing or equivalent work experience
- 7+ years of experience in website management, specifically within a B2B SaaS environment
- Proven expertise in leading web strategy and SEO functions, with a solid understanding of both development operations and SEO best practices. Hands-on web development experience is a plus
- Familiarity with CMS platforms such as WordPress or AEM; AEM migration experience is a plus
- Demonstrated success in driving business outcomes through strategic web initiatives
- Extensive experience with technologies like Salesforce, Marketo, Tableau, and Google Analytics (or similar tools)
- Track record of driving measurable revenue-related performance improvements through website optimization, including conversion rate optimization (CRO) and testing
- Expertise in leveraging websites to support Account-Based Marketing (ABM) strategies
- Strong analytical skills with experience in web analytics, data-driven decision-making, and reporting
- Strong leadership skills, with experience managing and developing global teams
- Proven ability to lead and manage multiple teams in a high-performing, fast-paced environment
- Experience in hiring, team development, and performance management
- Passionate, with a problem-solving mindset and the ability to pivot to ad hoc tasks as needed
- Detail-oriented, with strong organizational and time management skills
- Critical thinker with robust problem-solving and research skills
- Collaborative team player with a strong emphasis on teamwork
- Understanding of the cybersecurity industry is a plus
What the job involves
- SentinelOne is seeking a Head of Web Marketing and SEO to lead our web and SEO strategy and execution
- You will oversee both development operations and SEO functions, ensuring our website not only represents our brand effectively but also drives measurable business outcomes
- Website Strategy & Execution: Own the end-to-end strategy for our website, focusing on maximizing business outcomes across segments
- Prioritize initiatives that accelerate growth for both new and existing customers
- Oversee the product management of the web and manage a roadmap using product development techniques including: minimum viable product, validated learning, story points
- SEO Strategy & Execution: Develop and execute a comprehensive SEO strategy that aligns with business goals and enhances our online presence
- Lead a team of SEO strategists to execute on multiple SEO projects on our SEO roadmap
- Drive alignment between paid and organic search efforts
- Web Development Operations: Oversee all web dev initiatives related to the website and lead a team of developers to ensure quality engineering and assurance practices are followed
- Website Performance: Constantly drive the improvement of website performance and optimize the customer journey through data-driven testing
- User Experience: Enhance the user experience by implementing best practices in usability and ensuring the website meets the evolving needs of users
- Stay ahead of industry trends to provide a cutting-edge experience that drives engagement and conversion
- Conversion: Lead strategic web initiatives to achieve business outcomes, leveraging technologies like Salesforce, Marketo, and Google Analytics
- Implement CRO and testing to drive measurable revenue improvements and support Account-Based Marketing (ABM) efforts
- Data & Reporting: Establish and manage an analytics framework to track website performance, SEO effectiveness, and user behavior
- Leverage data to inform decision-making, optimize the website, and report on key metrics and KPIs to senior leadership
- Cross-Functional Collaboration: Work closely with key teams within marketing (e
- G
- , Product Marketing, Demand Gen, and Events) to ensure alignment and lead the team to execute at a high level
- Web & SEO Toolset: Manage and optimize the web and SEO technology stack (e
- G
- Wordpress and SEMrush) to maximize business outcomes, improve customer experience, and streamline internal processes
- Web Growth - Focus on building new capabilities, experiences, and processes for both web and SEO
- Define and drive key performance indicators and success metrics for B2B content and experiences
- Team Leadership: Lead and manage a global team, fostering a collaborative and highly engaged environment
- Mentor and promote career growth and development for your team members
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of legacy antivirus software. SentinelOne is a cybersecurity company that matches this automation, with machine learning-focused software that is built to help businesses battle online attacks.
The company expanded the scope of its business from the endpoint security market to three markets valued at a combined $30 billion, including the corporate endpoint security and IT operations management markets. This gives SentinelOne a bigger potential customer base, although also puts them in direct competition with more focused cybersecurity companies, in addition to its biggest competitor, CrowdStrike.
When the company went public, it made financial headlines as the highest-valued cybersecurity IPO ever, which gave SentinelOne a market cap of $10B, though it's now fallen to around $4B. It has subsequently launched S Ventures, a $100M fund, through which SentinelOne invests in cybersecurity startups and has expanded its partnership with major tax firm KPMG to accelerate cyber investigations and responses to threats.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2020
$267m
LATE VC
Feb 2020
$200m
SERIES E
Total funding: $697.8m
Company benefits
- Incentive-based Wellness Challenges
- Medical, Dental & Vision
- Gym Reimbursement
- Career Wellness Perks
- Mental Health & Mindfulness
- Paid Parental Leave
- 401k
- Flexible Spending Accounts
- Short & Long Term Disability Insurance
- Employee Assistance Program
- Life Insurance
- Unlimited Time Off
- Paid Sick Time
- Paid Holidays
- Happy Hours
- Parties & Celebrations
- Team Building Activities
- All-Hands & Town Hall Gatherings
Company values
- Trust: Be dependable. Conduct yourself with highest integrity at all times
- Community: Be kind to one another. Think about how your actions will affect others. Together with your team you can achieve more
- Accountability: Be reliable in all your actions and words. Put customers first. Be the owner!
- Relentlessness: Act with unwavering purpose and determination in everything you do
- OneSentinel: Be passionate about driving team success and collaboration across SentinelOne
- Ingenuity: Encourage innovative approaches to problem-solving & market leadership. Embrace diverse perspectives. Hustle!
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Tomer Weingarten
(CEO)They started their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they serve as CEO.
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