Director of Agency Partnerships, InMobi
EMEA
2+ days a week in office
Data-driven mobile marketing platform
Open for applications
Data-driven mobile marketing platform
1001+ employees
Open for applications
2+ days a week in office
1001+ employees
Company mission
InMobi's mission is to drive real connections between brands and consumers through its data-driven mobile advertisement platform.
Role
Who you are
- Strong existing relationships and experience working across EMEA agencies a significant preference
- 10+ years of senior level experience either in an Agency Partnerships role in Ad/MarTech or in a Partnerships role within a major Agency HoldCo (preferably Omnicom with a focus on negotiating complex commercial agreements, upfront agreements, and governing terms agreements )
- Driving performance for enterprise client solutions, specifically within online media buying and advertising technologies
- Senior level (C-level included) technical stakeholder relationship management, translating their business needs into innovative technology solutions
- Collaborating with cross-functional teams and building relationships across internal teams
- Demonstrated strategic and analytical sales and account management approach
- Strong organizational and negotiation skills, with the ability to multi-task
- Passionate team player with a sense of humor and desire to win with, and for, the team – and InMobi overall
- Bachelor's degree or equivalent practical experience
What the job involves
- Reporting to the VP, Head of Agency Partnerships, Americas & EMEA - this role sits at the intersection of sales, marketing, and strategy responsible for developing and growing InMobi’s relationship across HoldCos and Independent Agencies in EMEA
- This senior role will work collaboratively across disciplines to develop deeper strategic engagement and partnerships across agencies in support of InMobi’s product and revenue objectives
- As the Director of Agency Partnerships, you will be responsible for building/owning all key senior leadership relationships with leads across Investment, Programmatic, Partnerships, Strategy, Data Science, Commerce and more, developing innovative and commercially viable partnerships that support account level engagements by the direct sales team
- This role will work with cross-functional teams to drive market strategies, support overall agency product enablement and contribute to a world class team and culture
- Manage the senior-level strategy, planning and activation relationships with HoldCos and agencies across EMEA
- Build and foster long term senior relationships with global /regional agency leaders and decision makers that includes the end-to-end customer relationship for their revenue, tech and data needs
- Work with global InMobi teams to support the relationship at the holding company and respective operating company levels and independent agencies
- Lead efforts in structuring, drafting, and negotiating large strategic and commercial agreements focused on agency capability development, product education and tools integration (where applicable)
- Design overall digital marketing and product development strategies with agencies and theirt client portfolio in support of driving adoption of InMobi offerings
- Drive thought leadership/strategic thinking by partnering with key internal stakeholders e.g. regional agency teams (APAC, NA), sales, marketing and operations to ensure consistency across global markets
- Partner and collaborate closely with the regional Direct Sales, Customer Success and Audience Intelligence (Insights) teams to drive adoption of all InMobi solutions with all new agency accounts and support the discussions with existing accounts
- Be the voice of the EMEA agency contacts inside InMobi and bring feedback across our go-to-market, product, product marketing, etc. teams
- We need a Yearn to Hunt: you’ll be tracking down key agency team contacts – and most importantly, opportunity - across strategy/planning, display/investment, video, search, commerce, shopper and programmatic orgs
- We need Grit: A no holds barred approach to increasing agency channel investment with the willingness to follow and adopt internal processes and systems
- We want you to Have Fun: This is an incredibly dynamic space with its fair share of challenges
- The ability to roll with the punches while keeping a level head and having some fun while you’re at it is critical
Salary benchmarks
Our take
Mobile advertising is an incredibly important element of marketing campaigns for modern businesses, but success is limited to the quality of engagements that campaigns have on audiences. Engagement can be optimised by targeting ads to relevant audiences through cookies and other data sets, but without the right analytic tools to lead to actionable insights, this data remains useless.
InMobi provides a data-driven mobile marketing platform, offering a toolkit called InMobi Pulse that provides insights into mobile marketing based on consumer feedback, product testing, and other proprietary data. The company also provides InMobi Exchange, a platform for reaching mobile-first audiences and an enterprise-grade platform for purchasing DSP services.
Whilst it is undeniable that InMobi faces competition from other mobile-focused marketing platforms, the company stands out with the sheer range of tools it offers and its focus on markets such as India and Southeast Asia which are difficult for North American and European firms to enter. InMobi has plans to further expand globally, however, and is bringing its Glance lock screen advertising product to the US and Latin America in the near future.
Freddie
Company Specialist
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2014
$5m
LATE VC
Sep 2011
$200m
SERIES C
Total funding: $220.6m
Company benefits
- Family/ group medical cover in times of unforeseen emergencies for you, your partner (irrespective of marital status or gender), 2 children, parents and parents-in-law
- OPD expenses in case of accidents
- Dental, Eye and Physiotherapy cover
- Delightful and scrumptious buffets with our nutritious wide-spread salad bar and well-balanced meals
- 24/7 snack & juice counters
- Unlimited counselling services on our Employee Assistance Platform
- Regular yoga sessions and a dedicated onsite gym trainer
- Wellness reimbursement allowance for gym memberships, wellness classes/activities
- Auto approval of leaves for up to 5 days
- Wide range of leave options that you can choose from
- Ability to transfer leaves to a colleague in their time of need
- Optional sabbatical for all InMobians who have completed a year
- Paid flexible gender-neutral parental leave of up to 7 months to cover not just childbirth but also adoption, surrogacy and premature childbirth
- Access to premium child day care services at reasonable rates through InMobi’s partnership with KLAY
- Fun filled and educative summer camp programme for InMobi kids
- In-house concierge services to get those long pending chores out of the way
- Competitive EAP packages which provide free or discounted services on estate planning, legal assistance, financial advising
- Nap rooms to release stress
- Salary advance benefit, at zero interest
- Pet friendly workplace. We love having our furry friends pay us a visit and spread their love
Company values
- Passionate
- Driven
- Creative
- Fun-loving
- Take ownership
- Results-focussed
Company HQ
Holborn, London, UK
Articles
Leadership
Abhay Singhal
(CEO InMobi Advertising Platform)Experience as Product Manager for Andale. Co-founder and Head of Sales for TeN from 2001 to 2006.
Piyush Shah
(COO)Experience as co-founder and Head of Business Development for LearningSpiral.com Pvt Ltd. Was also Product Manager of Consumer Payments and Assistant Vice President of Private Banking for Deutsche Bank.
Naveen Tewari
(CEO)Experience as Business Analyst for McKinsey & Company. Founder & CEO of Glance since 2019.
Mohit Saxena
(CTO)Senior Columnist for The Indian Economist since 2015. Founder of Rizort since 2018.
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