Sales Account Director, Kargo
Social Commerce
Mobile advertisement platform
Open for applications
Mobile advertisement platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- 5-8 years of SaaS or Services AdTech/MarTech sales experience in a solution selling role is a must
- Experience selling to retailers, grocery, and e-commerce brands
- Experience selling social advertising solutions (Facebook/Meta, Pinterest, Snap, and TikTok)
- Demonstrated ability to close enterprise deals annually. Works through all buyer concerns, convinces a skeptical buyer, and pushes a deal through when it encounters friction
- Understand how to cultivate a lead/account from a cold call to a buyer
- Knows how to navigate complex organizations to evangelize Kargo Commerce’s value proposition to all necessary stakeholders
- Should not be deterred by failure, is resilient and proactive. Has strong self-esteem and is unfazed by rejection
- Experience in prospecting new clients and developing a client-direct relationship
- Empathy, strong communication skills, and a deep respect for the power of collaboration
- Excellent problem-solving, organizational, and analytical skills
- Ability to communicate with technical team members, both verbally and in writing
- A learning mindset, regardless of level of experience
What the job involves
- The Sales Account Director is responsible for successfully cultivating relationships with high-value prospects and winning new business opportunities for our digital marketing services
- They have a passion for digital marketing and shopper analytics, selling its value to large brands
- The Sales Account Director will have the opportunity to work on a dynamic team, engaging with leading brands and helping them solve their business challenges
- They are not intimidated by uncertainty and pushback. They are an articulate storyteller, creative, and relatable sales professionals, with extensive knowledge and experience in selling solutions
- Strategically maps an organization to understand who the buyer is, and their motivations and independently creates a plan to move the buyer through the sales path
- Gets a premium value for services through a full solution several-step sales process
- Is customer-centric: wants what's best for the customer while maximizing value for the organization
- Cultivates relationships post initial sale to manage and close upsells
- Drives SaaS and Services sales of high-end, high-touch across major social platforms, META, Snap, etc with large value advertising propositions
- Builds and manages a pipeline in order to maintain consistent, substantial levels of performance
- Collaborates with other members of the Sales and Client Services team
- Succinctly communicates the value of SaaS and Services solutions through chains of command; selling from C suite to VP and Director levels
- Conducts detailed analysis of deals won and lost, in order to gain an understanding of closing ratios for future deals and forecasting
- Operates enthusiastically with a clear understanding of the company’s vision
- Presents the company’s vision to brands, wins their trust, and becomes a trusted advisor
- Identifies what services to stitch together to formulate a solution and clearly develops and delivers a story to convey
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist
Insights
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Articles
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
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