Lead Product Marketing Manager, Insider
Growth marketing management platform
Open for applications
Growth marketing management platform
1001+ employees
Open for applications
1001+ employees
Company mission
To help marketers deepen brand love with individualized customer experiences.
Role
Who you are
- Our ideal Senior Product Marketing Manager is genuinely curious about new technologies, marketing trends and obsessed about new products
- 5+ years of experience in Product marketing, preferably in a SaaS company
- Experience with digital marketing or Marketing technologies is a strong plus
- Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success
- Ability to craft compelling stories in every format including blog posts, guides and videos or webinars
- Ability to present to internal/external C-level audience to deliver product stories and positioning
- Strong analytical skills and experience with market research and data analysis
- Excellent written and spoken communication skills
- Strong technical acumen and understanding of technology products
- Ability to manage complex initiatives with limited supervision
What the job involves
- At Insider’s Marketing team you’ll be fully responsible for the outbound marketing activities, promoting our industry-leading customer experience delivery platform built on the latest predictive, AI and machine learning technologies
- You’ll be crafting our positioning and messaging, managing launch of new products, executing trainings and much more
- You will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products
- Develop and constantly refine the positioning and messaging that differentiates Insider products in the market
- Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM
- Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success
- Generate research-driven content for establishing Insider’s position as a thought leader in the market and in the product space
- Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition
- Engage and influence Analysts in research areas relevant to Insider’s products and position Insider competitively in Magic Quadrants and Waves
- Conduct Product and Success webinars to engage both Prospects and Customers
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus those companies are unable to provide clients with multichannel tools that maximize their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more acurate predictions about customer behaviour.
Insider counts over 1200+ leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
May 2023
$105m
GROWTH EQUITY VC
Feb 2022
$121m
SERIES D
Total funding: $272.2m
Company benefits
- You’ll have access to Udemy’s business plan
- Paid Spotify account subscription
- You’ll have the opportunity to share your skills and even deliver trainings and workshops if you wish
- Work from home
- Cell phone coverage, internet access, and contribution toward your wellness
Company values
- Lifelong learners - We inspire each other to learn and grow. Together, we’re building a progressive culture for our best work.
- Fearless achievers - We’re radically challenging the status quo. We believe great things never come from hiding in our comfort zones.
- Sincere people - We’re invested in ourselves and each other. We listen, share, and work together to build strong communities everywhere.
Company HQ
Soho, London, UK
Articles
Leadership
Arda Koterin
(Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science (LSE). Previously Account Representative at Procter & Gamble and Marketing Associate at Colgate Palmolive.
Hande Cilingir
(CEO)Studied Economics & Management at London School of Economics and Political Science. Previously Europe Region Director at Torlin Chemicals and Marketing Manager at Starmall.
Mehmet Sinan Toktay
(CTO)Studied Computer Engineering at Istanbul Technical University. Previously Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(CPO)Previously Business Intelligence Analyst at Turkcell, VHDL Developer at Techneon, and Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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