Senior Product Marketing Manager, Discord
Developers
$185-203k
+ Equity
Voice, video and text communication platform
Be an early applicant
Voice, video and text communication platform
1001+ employees
Be an early applicant
$185-203k
+ Equity
1001+ employees
Company mission
Discord's mission is to help friends and communities come together to hang out and explore their interests.
Role
Who you are
- 7+ years of product marketing experience including 3+ years of experience with a developer audience
- A deep empathy for Developers and passion for Discord’s mission and the role Developers have to play in the growth of the business
- A strategic thinker who is curious, resilient, goal-oriented with a bias for action, and can look at the big picture to connect dots and create clarity in an often ambiguous environment
- An exceptional communicator that creates clarity for internal and external customers through intentional, organized verbal and written communication
- The ability to lead effectively through influence and comfortable working cross-functionally across the entire business, catalyzing and inspiring teams to align behind a common goal and do their best work
- Stellar writing and content creation skills, including compelling video scripts, articles for user education
- A growth mindset. Someone who views learning as a lifelong journey and is constantly looking to expand their tools and knowledge to become a better version of themselves
What the job involves
- As a Senior Product Marketing Manager for the Developer ecosystem, you will drive go-to-market strategy and execution from start to finish: market research, positioning, launch strategy and execution, and ongoing growth initiatives
- You’ll quarterback cross-functional teams to execute on world-class product launches and campaigns that promote growth, engagement, and evangelism within the Developer ecosystem and deliver on business goals
- Go-to-Market Planning and Execution: Develop Go-To-Market strategy grounded in market awareness and customer empathy to acquire new Developers and improve adoption of Developer tools and products
- Messaging and Positioning: Develop clear, cohesive, differentiated messaging that lands the value proposition and the “why” with key audience segments
- Market Awareness: Gain an in-depth understanding of the Developer ecosystem, including its competitive and partnership landscape, and use this insight to inform Go-To-Market strategy and key narratives
- Voice of the Customer: Be the expert on our target audience segments and act as the internal champion for the customer, ensuring their needs guide our marketing strategies and inform our product roadmap
- Content Strategy and Development: Know the product/solution intimately, and be well-versed in the user journey. You know how to get hands on or collaborate with others to deliver the right content to meet the user where they are at each phase in their journey, be it videos, product demos, case studies, training materials, etc
Our take
Discord is an industry giant in the chat app space. The free platform has rapidly become one of the most popular services in the sector since being founded in 2015. It counts over 150 million active users in 19 million communities, successfully expanding beyond its original focus on video game players to become a broader social networking app and public forum.
Discord's userbase has grown rapidly as remote work has become the norm and a new generation of internet users has come online, attracted to its youthful presentation and plethora of gaming and social tools. It has since fended off takeover bids from Microsoft and interest from other giants such as Amazon and Twitter, and has grown into a profitable company, funded by optional subscription fees and commissions from sales through the platform.
Discord’s remarkable growth, however, is not without obstacles. The company faces competition from deep-pocketed giants like Facebook, and regulatory concerns from those worried about the platform’s relatively light chat moderation. However, the company has the resources and expertise to adapt. For example, the acquisition of harassment detection software company Sentropy will go a long way towards placating the concerns of critics, as will the 2024 acquisition of teen app Gas used to give anonymous compliments to friends. All of these purchases are part of Discord's move to expand out of its mostly gaming-focused customer base.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 9 rounds)
Sep 2021
$500m
SERIES H
Dec 2020
$100m
SERIES H
Total funding: $979.3m
Company benefits
- Comprehensive medical insurance including Health, Dental and Vision
- Mental health resources and quarterly wellness stipends
- 16+ paid holidays, 4 weeks of PTO + use-what-you-need sick days
- Paid parental leave (plus fertility, adoption and other family planning benefits)
- Flexible long-term work options (remote and hybrid)
- Volunteer time off
- A diverse slate of Employee Resource Groups
- Plus commuter contributions and other perks for office-based employees
Company values
- Autonomy
- Mastery
- Purpose
- Compassion
Company HQ
Potrero Hill, San Francisco, CA
Articles
Leadership
Jason Citron
(CEO)Started out as a programmer at Papaya Studio, Stormfront Studios and Doublefine Productions. Also founded OpenFeint, a global mobile social gaming company.
Worked as a Software Engineer at Casamba and then Kabam. Was Lead Software Engineer at GREE International, and founded social network Guildwork.com in 2009.
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