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Supermarket on wheels
Job no longer available
Supermarket on wheels
1001+ employees
Job no longer available
More information about location
1001+ employees
Building the modern milkman - personal service and fresh products in a modern, sustainable way.
Picnic is one of Europe's largest online supermarkets, quickly growing into a household name with its simple, yet innovative app and green business model. Thanks to its ‘own the supply chain’ model and daily delivery routes (as opposed to on-demand delivery), the company is able to run a low-cost business targeted at the mass market, rather than premium buyers.
One of the major factors in the company’s rampant growth since 2015 is its capacity for free delivery, enabled by these daily delivery routes. The company's fleet has grown from 4 vans to more than 1,000 electric vehicles, cutting down on carbon emissions as it serves its hundreds of thousands of users.
The company's impressive funding - which has been heavily backed by the likes of The Bill and Melinda Gates Foundation to the sum of 1.4 billion euros in funding - has enabled Picnic to expand beyond The Netherlands into Germany, France, and further afield. Picnic is well set to see continued growth and expansion as it further disrupts the grocery delivery market.
Steph
Company Specialist
Jan 2024
$393.9m
LATE VC
Sep 2021
$665.6m
SERIES D
Founders
Daniel Gebler
(Co-Founder & CTO)Former Researcher at VU University Amsterdam, and was the Director of R&D at Fredhopper.
Frederik Nieuwenhuys
(Co-Founder & Groenteboer)Co-founder and COO of merchandising software Fredhopper, and former Principal at OC&C Strategy Consultants.
Michiel Muller
(Co-Founder)Supervisory board member of FD Mediagroep, investment committee member of InnovationQuater, and former chairman of Erasmus Trustfund.
Joris Beckers
(Co-Founder)Former brand manager at Proctor & Gamble, and co-founder of merchandising software Fredhopper.
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