Vice President of Product Marketing, Saviynt
Identity & governance platform
Job no longer available
Identity & governance platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To safeguard enterprises through intelligent, cloud-first identity governance and access management solutions.
Role
Who you are
- 10-15 years of experience in product marketing and related marketing functions in the software industry, preferably within an area of Identity security or cyber security
- 8-10+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders
- Experience building trusted relationships with executive sponsors and end users
- Technical background or clear understanding of Saviynt’s solutions
- Experience with enterprise Software-as-a-Service offerings a plus
- Experience supporting an Integrated GTM motions that includes sales, channel and services partners, strategic alliances and technology eco-systems
- Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment
- Able to coordinate across many teams and perform in fast-moving startup environment
- Proven experience being self-directed and working with minimal supervision
- Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications
- Uses data to measure results and inform decision making and strategy development
- Excellent spoken and written English
What the job involves
- Saviynt is looking for a leader for our product marketing who has a track record of building and scaling SaaS & Cloud global product marketing programs from the ground up and measuring their results by revenue
- Drive product marketing direction for Saviynt Enterprise Identity Cloud Platform and the solutions that are built to maximize the power of our converged platform. Collaborate with Product Management and the leaders for each “product line” to then create go to market plans with other marketing functions of demand gen, corporate marketing, partner marketing and customer marketing
- Develop and activate Saviynt’s core use case messaging and positioning. Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research findings, industry analyst interactions and competitive findings
- Understand key market trends in Cloud and SaaS solutions, Identity Governance and Administration, Privileged Access Management, Third party or extended workforce access management, application access governance, data access management and the purchase decision making processes around these solutions
- Have a strong understanding of customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for Saviynt’ product offerings
- Take that understanding and educate our sales teams and the market about Saviynt’s core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations and technical blogs, driving views of that content. Work with marketing on broad-based content for the web, social media, press and other vehicles
- Understand the key personas that purchase our solutions and develop value propositions, benefits, and outcome messaging for them
- Understand use cases and business needs around our solutions for industries or verticals of, namely, financial services, insurance, banking, retail, healthcare, manufacturing, supply chain and logistics
- Be able to translate our customer outcomes into business value and help develop tools and marketing that educates prospects on our business value metrics
- Educate sales, product management, marketing teams and the partner channel about competitive landscape and competitor offerings. Collaborate closely with Sales Enablement and Pre Sales teams
- Lead analyst relations strategy and interactions with key industry analyst firms
- Nurture and leverage relationships with thought leaders, influencers and key strategic customers and partners to help increase market awareness about Saviynt
- Define team’s strategy, budget, hiring and OKR’s to build and measure team results
- Provide input about product priorities and goals to Product Management
- Use customer, partner and competitive research to influence product strategy and drive effective messaging
- Develop and own product positioning, messaging and value propositions that differentiate our solutions in the marketplace
- Craft engaging audience-specific content, including, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally
- Conduct ROI/TCO analysis and develop content
- Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption
- Enable and support sales and channel enablement with tools and training
- Handle annual merit review and long-term career goals
Our take
Sayvint’s Identity Governance and Administration platform helps secure access to corporate systems in the cloud such as Workday, Office 365, AWS, Salesforce, SAP and Hadoop. It was created to offer an innovative, modern solution as its founder believed that existing identity services were not optimised.
By spending its early years in stealth mode, developing its product technology and switching to a cloud based model, the company was well prepared for a quick up-scale. This has been achieved partly because of the fact that it favours targeting large companies, boasting clients like Marriott, BP, KuppingerCole and Toyota Connected.
Sayvint faces a major rival in the form of SailPoint, which was an earlier entrant in the space, and went public sooner. However, Sayvint is growing rapidly and has converted some notable customers from SailPoint in the process. The company has continually invested in its platform to maintain a competitive edge, earning industry recognition along the way, and has recently concentrated on securing new customers and growing its partner ecosystem.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Sep 2021
$130m
EARLY VC
Apr 2018
$40m
SERIES A
Total funding: $170m
Company benefits
- Medical, dental, vision, & retirement programs
- Flexible Time Off
- Food, Drinks, & Snacks
- Bonding Time - birthday celebrations, holiday parties , and team outings to get more fun time together
- Employee Recognition - we celebrate and recognize when our people go above and beyond
Company values
- We Innovate: We make the impossible possible
- We Focus on Our Customers: We put our customers first, always. Everytime
- We Deliver Results: We take the initiative and we go for it
- We Respect One Another: We care about and honor our people
- We Remain Accountable: We are in the pursuit of excellence, together
Company HQ
El Segundo, CA
Articles
Leadership
Sachin Nayyar
(CEO)Sachin worked as CEO of Vaau for 3 years before joining Sun Microsystems as a Chief Identity Strategist. They were also CEO of Securonix for 13 years.
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