Content Marketing Manager, Healthie
$85-115k
+ Equity and annual company bonus
More information about location
Infrastructure for virtual-first healthcare organizations
Be an early applicant
Infrastructure for virtual-first healthcare organizations
21-100 employees
Be an early applicant
$85-115k
+ Equity and annual company bonus
More information about location
21-100 employees
Company mission
To empower the providers and builders of the care ecosystem with the tools they need to deliver a complete virtual experience for the end-consumers.
Role
Who you are
- You have a track record of success: 5+ years of experience in content, brand, or relevant marketing, preferably within the B2B SaaS or healthcare technology space
- You excel at content and brand voice: Strong writing and editing skills with the ability to create engaging and persuasive content at scale. Creative thinker with a passion for storytelling and brand building in healthcare
- You obsess over the brand and customer experience: Experience and strong intuition on what makes a strong and compelling brand voice to our customers and market. Proven track record of developing and executing successful brand and content strategies
- You thrive working across multiple projects: Excellent project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
- You love working with partners: Proven experience developing and executing co-branded marketing campaigns with partners to drive overall adoption and growth
- Strong interpersonal skills: You care about people - your colleagues, our customers, and everyone around you. People want to work for and with you. You lead with influence, not authority
- Exceptional communication skills, both written & verbal
- Grit: You have a bias towards execution. You maniacally focus on getting the job done, and nothing slows you down
- Mission driven: You have a passion for healthcare and want to work at a place that cares deeply about helping to improve patient outcomes and experiences
- Embody Good Citizen Principles: You incorporate Healthie’s values (Respect, Reliability, Resilience) in your work
What the job involves
- Healthie is hiring an exceptional Content Marketing Manager to join our growing marketing team. In this role, you will be responsible for developing and executing a comprehensive content calendar, creating high-quality content that engages, educates, and inspires Healthie’s Customer Base.). This role reports directly to the Director of Marketing
- This position is located in our New York City HQ and requires a hybrid work schedule
- Develop and maintain Healthie’s Content Calendar to support company goals
- Track content KPIs and performance goals, tracking metrics like organic traffic, lead conversion, and engagement to inform ongoing content optimization
- Create and manage a content calendar to produce a steady pipeline of high-quality assets, including blog posts, whitepapers, email campaigns, newsletters, case studies, ebooks, and press releases and webinars
- Oversee the content creation process — writing, editing, and collaborating with internal teams, contractors, and/or partners to ensure consistent, brand-aligned messaging
- Conduct keyword research and implement SEO best practices to improve organic search rankings
- Collaborate with our Marketplace Team to create and execute content that highlights integration partners, driving visibility and engagement for partner solutions within Healthie
- Develop co-marketing content such as joint blog posts, case studies, and webinars, showcasing the value of our partnerships to customers and prospects while strengthening partner relationships
- Coordinate with internal stakeholders to execute on thought leadership content (LinkedIn posts, blogs, award submissions, etc)
- Distribute content across multiple channels, including company website, email newsletters, social media platforms, and partner channels
- Coordinate with the Growth team to integrate content into lead nurturing campaigns, paid media efforts, and product marketing campaigns
- Oversee social media management, ensuring content is engaging, consistent with brand messaging, and effectively reaches target audiences
- Analyze content performance metrics, using insights to iterate on content & content distribution channel strategies
- Leverage content smartly across multiple formats (e.g., turning webinars into blog posts or ebooks) to maximize the impact of each asset
Application process
- As part of the application submission process, you’ll be asked to include a sample piece of content or a link to your portfolio that demonstrates your experience. This can include blog posts, case studies, or other marketing collateral. Please include example(s) that highlight your ability to deliver high-quality content
- Resume Review
- Round 1: Preliminary Interview- 15 minutes (Director of Talent)
- Round 2: Hiring Manager Interview- 20 minutes (Director of Marketing)
- Round 3: Group Presentation Interview- 45 minutes (Director of Marketing, Chief of Staff, COO); Candidates will be asked to present a portfolio showcasing their past experience related to the three core responsibilities of this role
- Round 4: Executive Interview- 20 minutes (CEO)
- Reference Check
Our take
The past few years have seen a substantial rise in provision and uptake of telemedicine services, with over one in five Americans now signed up. This successful reimagining of healthcare provision into something more accessible, affordable, and effective, has led to a surge of VC investment and rapid-growth success stories in the sector. Would-be startups, however, have to navigate the costly and complex process of building out core, HIPAA-compliant infrastructure.
So software and API company Healthie is filling the gap in this market. The business helps these companies build and deliver health and wellness services by providing a fully-brandable suite of telehealth, business management, and coaching tools. This means that businesses can launch and scale at a fractional of the cost, and in a fraction of the time.
It’s a broad-based set of solutions that’s won Healthie an impressive number of client organizations across over 20 different countries. This vigorous growth looks likely to continue, too. Telemedicine remains a popular healthcare tool, and as regulations on telehealth data privacy tighten, the growing number of startups in this space are likely to need more support than ever.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2022
$16m
SERIES A
Jan 2020
$1.3m
SEED
Total funding: $18.2m
Company benefits
- Stock options
- Medical, dental, vision, life and disability coverages
- FSA and HSA
- Flexible vacation
- 401(k) plan with company matching
- Parental leave program
- Learning & development stipends
- Nutritional coaching
- Fitness membership budget
- Co-working subscriptions
- A laptop plus equipment stipend
- Summer Fridays
Company values
- Respect - "Make improvements, not excuses. Seek respect, not attention"
- Resilience - “When the going gets tough, the tough gets going"
- Reliability - "With great power comes great responsibility"
Company HQ
Chelsea, New York, NY
Articles
Leadership
Erica Jain
(CEO)Conducted research at the Center for Research on Prospective Health Care, moving into a nutrition program analyst role at the Clinton Health Access Initiative, and finally spent time as a healthcare consultant with BCG.
Cavan Klinsky
(CTO)Founded search engine Gevva, and then worked freelance as a web designer.
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