SVP of Commercial & Strategy, DAZN
Top of the Funnel, Freemium
Salary not provided
Expert level
London
Live sports streaming service
Open for applications
Live sports streaming service
1001+ employees
B2CEntertainmentDigital Media
Open for applications
Salary not provided
Expert level
London
1001+ employees
B2CEntertainmentDigital Media
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- Are you a commercially minded leader interested in using your background in commercial implementation, strategy and innovation to play a critical role in the continued expansion of the world’s most exciting sports streaming service?
- Relevant experience of B2C commercial management, and/or strategy & business development and an entrepreneurial mindset
- Experience in setting up a new business proposition and running a central metrics organisation
- Proven leadership abilities, supported by demonstrated track record in related industry role(s) with proven experience of recruiting, building and coaching a team
- Able to work in a matrix organisation and drive results via central teams (e.g. tech, marketing etc.)
- Knowledge of the sports media and new media industries, with experience of valuing broad types of content, including sports and other media
- Demonstrated ability to engage and influence senior industry executives
- Ability to secure and filter market intelligence to ensure successful commercial strategy design
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up actions. Demonstrable experience of implementing and scaling new propositions and utilising strategic analytical skills, including market situation/trend analyses, economic and P&L modelling and forecasting, scenario planning, go to market / roll out plans and operational feasibility assessments
- Exceptional communication skills across all levels of management, including Board level with ability to interact with those outsides of the immediate team to deliver preferred outcomes
- Operational experience combined experience in either Tier 1 Strategy Consulting firm, Investment Banking, Professional Services or In-House Strategy
- Pro-active approach with the ability to operate in ambiguous, agile and changing situations with multiple stakeholders to deliver results to meet deadlines, working on multiple projects
What the job involves
- As our new SVP Commercial and Strategy in DAZN’s Top of Funnel, Freemium team, you’ll drive the commercial execution of the Global Top of the Funnel strategy to drive user engagement with our content and features and resulting revenue growth across globally
- You’ll be highly commercial and have your fingers on the pulse of the business
- You’ll use your curiosity and proactive approach to understand the similarities and differences of our proposition across all our markets and turn these into revenue opportunities
- This is an opportunity to lead delivery towards tangible growth metrics, taking the commercial execution to the next level
- Your leadership will steer DAZN’s Top of the Funnel growth strategy(free to watch proposition) to build, demand grow and retain our user base as well as increase the engagement and time spent with our content on the platform
- You will be regularly challenged to ensure our ambitious targets are met, collaborating with regional teams and CEOs and EXECO Management teams to execute plans and deliver results
- You will foster strong relationships with internal stakeholders and DAZN’s current external partners, and assure execution of all top of funnel commercial initiatives to build demand and proposition and grow our user base in all our regions and its monetisation through advertising, sponsorships, upsell and cross-sell
- Be responsible for Commercial KPIs and Strategy for Top of the Funnel (non-subscription audience) in this senior commercial leadership and management role
- Execute the Top of the Funnel strategic projects to maintain the growth of the DAZN audience and growth of the audience engagement with our content and features and resulting monetisation in the coming years
- Deliver Top of the Funnel audience growth and content engagement targets for all markets, alongside markets effort to derive DAZN subscriber growth and towards join defined KPIs across Product, Content, CRM and marketing metrics
- Define commercial strategy and plans that supported significant audience and viewership growth. Support and accelerate our growth ambition in partnership with other functional and regional teams
- Evolve our approach to measuring key KPIs across user growth and content viewership metrics and new advertising and conversion revenue streams
- Deliver step-change delivery and data & insight capability to test and learn and implement new Top of the Funnel initiatives
- Drive the business including: Customer acquisition and retention, Product improvements specifically for Top of Funnel, Content merchandising, CRM and Marketing retention and acquisition plans
- Create new opportunities for new revenue growth. Investigate potential ideas, prepare business cases and develop a joint recommendation for new revenue generating investments
- Enlarge our content programming and audiences, working with DAZN’s rights and partnership teams as required. Set and delivering execution plan
- Analysis of competitors sports media industry trends to ensure a successful localisation of DAZN’s growth strategy. Lead regular business reviews to DAZN Management
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and launched quickly into new markets since launching in 2016. This has meant they were able to monopolise the television rights for combat sports like boxing and NFL. They now stream nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
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