Senior CRM Manager, ClearScore
Maternity Cover - 12 month Fixed Term Contract
2-5 days a week in office
Financial wellbeing marketplace
Be an early applicant
Financial wellbeing marketplace
201-500 employees
Be an early applicant
2-5 days a week in office
201-500 employees
Company mission
ClearScore's vision is to help everyone, no matter what their circumstances, achieve greater financial wellbeing. They've started this journey by giving everybody access to their credit score and report for free, forever.
Role
Who you are
- We’re seeking an ambitious Senior CRM Manager with a passion for putting the user first and supporting their team drive positive change
- We are numbers obsessed and highly analytical so you will be too
- You will be motivated by autonomy, enjoy working with high performing people who will push you to the stars, and love finding a way around a problem
- 10+ year's experience in CRM in a B2C digital business
- Experience working for a financial services company (preferred, not essential)
- Experience with Blueshift (preferred, not essential) or any major Marketing Cloud such as Salesforce, Braze, Adobe etc
- Experience managing a CRM team is essential
- Very comfortable working with large data sets (event level as well as in batch loaded tables) to create audiences and drip campaigns
- Experience with Excel and be comfortable reporting on CRM KPIs
- Hands on experience with email marketing (design, build and execution)
- Experience with SMS, WhatsApp and/or Social retargeting would be useful but not essential
- Experience working with dynamic content and/or a personalisation system is needed
- Experience working with customer audiences in a marketing cloud for segmentation and drip campaigns
- Excellent analytical/data skills and proven track record of turning data into actionable insights for improving engagement and monetisation KPIs
- Organised, critical thinker with the ability to thrive and multi-task in a fast-paced environment
- Exceptional communication and ability to collaborate and build relationships is a must
- Strong and divergent creative mind who constantly keeps an eye on trends and inspiration in the market
- A passion for making marketing communications as relevant to customers as possible, communicating our value proposition clearly and acting as the guardian of our brand identity
- Ideally you care as much as we do about truly helping people, by providing free access to their credit score and helping them get clarity on their financial situation
What the job involves
- Reporting to the Global CRM Director, you’ll manage the UK CRM team (3 staff) who work on the development of cross-channel monetisation tactics and messaging that brings our product experience to life in a customer first approach
- You’ll be an experienced CRM leader with a focus on growth/ trading and love driving adoption, usage and monetisation through email, push notifications, mobile (future) and in-product communications
- You’ll work in partnership daily with the UK Commercial team as well as CRM peers in Global and MarTech and other departments such as Product and Customer Service
- Manage a team of three who work on the BAU calendar and our seasonal UK commercial exclusive campaigns, collaborating with key teams like Marketing, Commercial & Product
- You’ll be the UK owner of CRM so liaise and work in partnership with stakeholders from the UK market including commercial, customer service, marketing, compliance, analytics and product
- Attending weekly and monthly trading meetings and being held accountable and responsible for targets around customer monthly logins and revenue from the marketplace offers
- You’ll always think user-first and challenge which messages should be sent to which segments
- You’ll be a CRM SME understanding what the customer lifecycle and taking ownership of the UK contact strategy across email, push and mobile (future)
- You’ll champion the customer and ensure their wants and needs are a voice in every meeting
- Work closely with the other two departments in CRM (MarTech and Global) on best practices, experiments and getting resource or technical support when needed
- You will size opportunities and prioritise initiatives that put the user first, without compromising on our key KPIs
- You’ll start every day looking at our reporting system (Domo) and our CRM system (Blueshift) to understand performance, campaigns and trends
- You’ll be data hungry, keeping track of customer behaviour, composing monthly reports highlighting key drivers and drainers
- You will ensure the quality of output from the team is always 100% and hold excellent standards on all work from the team
- Challenge current ways of working to improve performance and increase efficiencies
Salary benchmarks
Our take
The number of loan options for consumers has exploded in recent years, making credit assessment super important for companies offering these loans and giving Clearscore a big market to grow into
Traditionally, lenders had a more 'computer says no' approach when it came to making loan decisions. With the wealth of data now available on people, credit assessment can be made smarter
Clearscore's approach has been to add on innovative products outside of credit scoring, e.g. helping consumers understand how to improve their financial position and offering car and home insurance
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
36% female employees
-6% employee growth in 12 months
Company
Employee endorsements
Challenging work
"We have a really clear mission and with that, it means everything you work on is to improve for our users and make the world of personal finance..."
Funding (last 2 of 3 rounds)
Jul 2024
$4.6m
GRANT
Jun 2021
$200m
GROWTH EQUITY VC
Total funding: $220.2m
Company benefits
- Additional day off on your birthday
- Flexible, generous and personalised maternity and paternity plans
- Company personal trainer, boxing and yoga classes
- Very flexible work hours and the ability to work from home
- In house psychotherapist, coach and financial coach
- Dog friendly office
- Pay transparency for every level across the business
- Hatch - Financial Planning support
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company values
- We deliver
- We lead
- We fight
- We are disciplined
- We are proud
- We obsess
- We fail and fix fast
- We are focused
Company HQ
Vauxhall, London, UK
Articles
Leadership
Justin
(CEO)CMO at Zapp, Vice President of Marketing at Capital One and Global Head of Marketing at Deutsche Bank. Founded ALLOW in 2010, helping people get in control of their personal information.
Dan
(Director)Currently Managing Partner at Blenheim Chalcot, the venture builder where ClearScore was started
Nigel
(Chairman)Currently Managing Partner of QED Investors. Co-founder of Capital One
Diversity, Equity & Inclusion at ClearScore
- Active Employee Representative Group discussing D&I initiatives with every team
- Mental Health support and Mental Health days available
- Mandatory Unconscious Bias training for every interviewer
- Clear goals to decrease Pay Gap communicated openly in company meetings
- Regularly check-in via anonymous feedback to ensure high Diversity & Inclusion scores in our employee experience
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