Senior Manager of Marketing, Thumbtack
Data Science
$191-275k
Salary dependent on location
Local services marketplace app
Open for applications
Local services marketplace app
1001+ employees
Open for applications
$191-275k
Salary dependent on location
1001+ employees
Company mission
Thumbtack's mission is to help homeowners care for their homes, all the way from minor retouching to fundamental remodelling projects.
Role
Who you are
- 7+ years of analytics experience with 3+ years of management experience
- Proven track record of business impact in driving analytics for a growth, performance, direct response, or other ROI-goaled marketing program
- Strong analytical and technical skills, with a willingness to be hands on
- Experience applying experiments, lift tests, attribution, and other measurement techniques to measure and optimize the performance of marketing campaigns
- Effective analytics management skills: you know how to prioritize the highest-impact work, and how to effectively coach and empower a team of analysts
- Strong communication skills and ability to build strong relationships cross-functionally and with senior leadership
What the job involves
- At Thumbtack, we have built a rigorous, data-driven Marketing program that uses a combination of quantitative data, sophisticated technology, and human ingenuity to bring users to Thumbtack and keep them coming back
- As our Senior Manager of Marketing Analytics, you will be the senior-most marketing leader on our Analytics team
- You will partner directly with Marketing leadership to define and execute against an analytical agenda that equips and empowers our Marketing program to set and achieve rigorous, ambitious goals
- You will lead and grow a team of marketing analysts embedded in a Marketing team that is industry-leading in its commitment to analytical rigor and culture of accountability for business impact
- Drive analytics for a rigorous, performance-focused marketing program, empowering them to use data to define, set, and achieve the right goals for our business
- Define and apply appropriate marketing metrics, measurement methods, and experimentation processes to power a technologically-sophisticated, data-driven marketing program across both paid and non-paid channels
- Influence senior executive thinking and decision-making through credibly representing both the Marketing and the Analytics points of view
- Partner with our Finance, Business Analytics, MarTech, Applied Scientists, and Marketing teams to drive corporate reporting, forecasting, and planning across our integrated marketing programs
- Collaborate with analysts and engineers to develop and improve our marketing analytics infrastructure, including data pipelines and predictive models
- Manage, mentor, coach, inspire, and recruit a team of high-performing marketing data scientists
- Work closely with other DS leaders to evolve and continually improve Thumbtack’s analytics culture in a high paced growth environment
Otta's take
Theo Margolius
COO of Otta
ThumbTack is a local services marketplace app that pairs customers with skilled professionals. Instead of simply searching for a professional, users provide ThumbTack with details of the job they need completing and the professionals then pitch their services to the potential customer using credits. ThumbTack makes its money by charging the professional for these credits.
It positions itself as something a little different in a saturated local services space that is dominated by companies like Angie’s List, TaskRabbit, Yelp, eBay, and Amazon. It also focuses on a broad range of professionals, from traditional home services like electricians and painters to photographers, personal trainers, and birthday party magicians.
The COVID-19 pandemic saw a boost in business for ThumbTack as more people stayed at home and made changes to their properties, increasing the demand for home professionals. In fact, after 2019, the company doubled in value to $3.2 billion with its 2021 raise. Now its updated app has 30 new features, and the company is partnering with the likes of trade-powering platform and Unicorn ServiceTitan, indicating Thumbtack's sustained sway in the market.
Insights
Some candidates hear
back within 2 weeks
-5% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$275m
LATE VC
Jul 2019
$150m
SERIES F
Total funding: $699.4m
Company benefits
- Parental leave
- Health insurance
- Community matters | Sure, our ways of connecting have changed. But we haven’t missed a beat, from virtual concerts to “TTversary” celebrations to weekly catch-ups
- Always be improving | We bring out the best in our colleagues — and our product — by pushing each beyond what we believe we’re capable of. We give honest feedback, even when it’s hard
- Wellness is a way of life | We promote balance with generous PTO and company-wide holidays — and find our centers every Wellness Wednesday with yoga featuring a Thumbtack pro
- A worthy mission | In a world where tech is often seen as eroding good jobs, we’re helping small business owners thrive. Our product makes entrepreneurship accessible to everyone
- Driven by our values | Our values are the compass by which we make all our decisions. Each one matters: Lead with why, Make it count, Own it, Choose teamwork, and Say what you mean
- Plus, amazing benefits | All the benefits you’d expect, plus a few more: generous parental and fertility benefits, $1800 for Thumbtack services per year and a $1200 remote work stipend
- Virtual-first working model coupled with quarterly in-person events and Camp Thumbtack
- 20+ company-wide holidays including two week-long shutdowns
- Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila
- Cell phone and WiFi reimbursements
- Subscriptions and Employee Assistance Program for mental health and well-being
Company values
- Purpose - lead with why
- Impact - make it count
- Responsibility - own it
- Collaboration - choose teamwork
- Communication - say what you mean
Company HQ
SoMa, San Francisco, CA
Articles
Founders
Marco Zappacosta
(CEO)Having studied at Columbia University, Marco co-founded Thumbtack in August 2008. He has served as CEO since January 2009.
Jonathan Swanson
(Chairman)Jonathan started his career creating financial market reports for the White House before co-founding Thumbtack in 2008. Currently Founder at Powerset and Athena.
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