Senior Brand Manager, Diageo
Alcoholic beverage company
Open for applications
Alcoholic beverage company
1001+ employees
Open for applications
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- 6+ years of relevant marketing experience
- Successful management of senior partners, resulting in strong and positive outcomes
- Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results
- Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
- A history of working across media, digital, social & DDM, experiential, PR, culture & trade marketing
- Demonstrated brilliant execution to high standards across various pillars of brand building
- Deep personal accountability for great performance
- Strong commercial and numerical competence with attention to detail
- Experience working across multiple countries/geographies
What the job involves
- In Diageo Ireland we operate with an Outcome Based Marketing model where roles below L4 sit within talent pools and are assigned to projects to deliver outcomes aligned to our share and margin aspirations
- As such, this role will work on projects across our beer and spirits portfolio giving access to a breadth of experience and partners
- You'll be responsible for creation of growth drivers and brilliant execution of plans
- Strong project management skills will be a key requirement of this role to lead multiple inputs and partners
- Leading:
- You will be the digital & media point of contact for the brand. Leading our social strategy and working closely with our media and content agencies to ensure our brands are properly set up to create seamless omnichannel experiences
- Projects that require significant levels of in market creative development and/or collaboration with external/internal partners to resonate with Irish consumers
- Inspiring & leading cross functional & inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution
- Delivery of all project KPIs as defined to successful outcome
- A ‘never settle’ attitude, especially when it comes to creating brilliant brand experiences for our consumers
- Supporting:
- MM and head of brand on business critical shape-the-future create projects by leading the brilliant execution of plans, engaging and orchestrating cross functional and cross-agency teams to ensure project KPI's are met on time and on-budget
- Ensuring all projects meet the Diageo Ireland expectations:
- Impact. Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement
- Fame. Making our brands the most talked about and resonant in culture
- Local relevance. Ensuring Irish consumers are at the centre of all of our plans, challenging and adapting global drivers to deliver
- Creative Flair. We create work that stops consumers and is recognised globally
- Learning. No project is over until we have learned from it and shared the learnings
- You will be leading the creative development and execution, galvanising business and agencies behind their project ambition
- You 'll be building purposeful winning brands by:
- Strong strategy activation and compelling brand storytelling capabilities
- Emerging capability in prioritisation and strategy development
- You'll be using insight to sell more:
- Skilled at using data to increase personalisation and effectiveness of campaigns
- Insight generation capability- translating consumer curiosity into insights
- You'll be forging powerful partnerships:
- Skilled at leading cross-functional, cross agency teams and delivering programmes through others
- Has developed internal and external network
- You’ll be driving marketing performance and delivering integrated execution: Develops and leads compelling briefs on new-to-market growth drivers
- Strong marketing judgement
- Skilled in multichannel execution
- Capable of delivering multi media and multi digital execution
- Capable of enhancing brands resonance and role in culture and experiential
Our take
Multinational beverage company Diageo was the result of a merger between Guiness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin
Kirsty
Company Specialist
Insights
Many candidates hear
back within 2 weeks
Company
Employee endorsements
Diversity is a priority
"There are several communities within Diageo focused on different employee groups. The whole company celebrates Pride, and you never get any strange..."
Funding (1 round)
Aug 2023
$8.3m
GRANT
Total funding: $8.3m
Company values
- Build iconic brands
- Enjoy career-defining opportunities
- Be heard
- Make your mark
- Never stop learning
- Be supported
- Create a future that's worth celebrating
Company HQ
Park Royal, London, UK
Articles
Leadership
Debra Crew
(CEO, not founder)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
Share this job
View 9 more jobs at Diageo