Field Marketing Manager, VAST Data
West Coast
All-Flash File and Object Storage solution
Open for applications
All-Flash File and Object Storage solution
501-1000 employees
Open for applications
501-1000 employees
Company mission
To bring an end to decades of complexity and application bottlenecks.
Role
Who you are
- Bachelor's degree, emphasis in marketing preferred
- A minimum of 8 years field marketing experience supporting account executives and sales leadership
- Knowledge of funnel lead generation tactics and sources
- Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
- Ability to be creative, efficient, and productive with minimal supervision or guidance
- Excellent interpersonal and communication skills (both verbal & written)
- Experience working with geographically dispersed teams and colleagues
- Ability to coordinate, manage, and execute multiple marketing campaigns concurrently
- Ability to execute quickly with the ability to pivot projects as needs change
- Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth
- Experience working in a fast-paced, high-growth organisation
- A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders
What the job involves
- VAST Data is searching for a high energy, experienced, Field Marketing Manager to join our marketing team managing the North American region
- He/she will be responsible for the development and execution of the holistic marketing plan that integrates all pipeline drivers across the region, opening doors into new accounts and helping to move them through the sales cycle
- You will work closely with the regional sales team to understand region-specific priorities in addition to partnering with the Corporate Marketing team to create targeted marketing campaigns and initiatives that deliver best of breed content and experiences for our customers and prospects in region
- Define programmatic marketing plans to create a quality pipeline and accelerate the sales cycle, with creative and relevant campaigns targeting large enterprise accounts, various levels of persona and verticals in alignment with the business and sales stakeholder objectives
- Understand the market trends in the region, drive tailored marketing programs, and expand our total addressable marketing with qualitative accounts and contacts for North America
- Engage with our ecosystem of clients, partners, influencers, strategic alliances and develop a strong regional community of VAST Data ambassadors
- Build and execute integrated regional marketing programs aligned to priorities and revenue targets, including, but not limited to demand generation campaigns, tradeshows, field events, and partner programs that allow us to scale in the region
- Work cross-functionally to oversee the timely execution of the field-marketing plan and collaborate with the business development team and sales to ensure strong follow-through on sourced leads
- Support the development of customer use case stories and build an engaged customer base. Teaming with the sales team, corporate marketing, and partner community to grow the voice of our customers
- Working as a partner of our corporate communications team and press relations agency, support thought leadership and brand awareness across the region
- Communicate all marketing plans, activities, and report program results consistently to the field teams
- Manage the regional marketing budget and take accountability for the ROI
- Build trust and partner with sales in order to gain buy-in, understanding and participation in marketing programs
Our take
Data is changing. It floods into organizations with a volume and velocity previously unseen in enterprise IT. However, transforming that data into business-impacting insights stresses common storage systems that are based on archaic architectures. VAST Data's all-flash data platform addresses the challenges and compromises of scale, performance, efficiency and cost, to better meet the demands of today’s data-deluged and AI-powered enterprises in a new era of machine intelligence.
VAST's average customer manages approximately 12 petabytes of data with its technology. The company's average deal size is approximately $1 million, but it has several customers with over $10 million invested. The company more than doubled its customer base in 2021.
The company has found success across a range of verticals, from quantitative analysis to life sciences. The market for data platforms for deep learning is expected to become a $280 billion market by 2030, and since its Series E funding, VAST has the financial comfort to continue product development and refinement which will help it consolidate its impressive market-leading position.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2023
$118m
SERIES E
May 2021
$83m
SERIES D
Total funding: $381m
Company benefits
- Health, vision and dental coverage including flexible spending accounts
- Work from home opportunities
- Unlimited vacation
- Pre-tax commuter benefits
Company values
- Together, we share one core value: Innovation
Company HQ
Theater District, New York, NY
Articles
Leadership
Renen Hallak
(CEO)BA and an MSc in Computer Science. Prior to founding VAST, they led the architecture and development of an all flash array at XtremIO as VP of R&D.
Shachar Fienblit
(Chief R&D Officer)BSC in Computer Software Engineering. Prior to Co-founding VAST, they were the VP of Engineering at Kaminario before being promoted to CTO.
Jeff Denworth
(VP of Products & CMO)Prior to Co-founding VAST, they were the SVP of Marketing at CTERA Networks and DDN Storage.
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