Senior Demand Generation Manager, Fieldguide

$133-166k

Offers Equity • Offers Bonus

Hubspot
Demandbase
Senior level
Remote in US
San Francisco Bay Area
Fieldguide

Software for assurance & advisory firms

Be an early applicant

Fieldguide

Software for assurance & advisory firms

21-100 employees

B2BEnterpriseInternal toolsSaaSAccountingAutomation

Be an early applicant

$133-166k

Offers Equity • Offers Bonus

Hubspot
Demandbase
Senior level
Remote in US
San Francisco Bay Area

21-100 employees

B2BEnterpriseInternal toolsSaaSAccountingAutomation

Company mission

Fieldguide's mission is to increase trust in commerce and capital markets.

Role

Who you are

  • Minimum of 5-7 years of experience in B2B marketing, with at least 3-4 years focused specifically on Demand Generation
  • Experience with Marketing tools such as Hubspot, 6sense, Demandbase, Terminus or similar
  • Vertical SaaS experience a plus

What the job involves

  • We are seeking an experienced Senior Demand Generation Manager to lead our multi-channel marketing efforts and drive pipeline growth. In this role, you will develop and execute integrated digital marketing strategies, optimize inbound campaigns, manage SEO and SEM, and design lead nurturing programs. You will also leverage marketing automation tools and analytics to refine our demand generation tactics, ensuring high-quality leads are delivered to the sales team
  • Multi-channel Campaign Management: Plan and execute integrated multi-channel marketing campaigns across digital platforms, email, social media, third-party partners, and industry-specific channels. Strategically distribute existing content assets across these channels to maximize reach, engagement, and lead generation within our target market
  • Inbound Marketing Optimization: Manage and continuously improve our inbound marketing efforts, enhancing website conversion paths, optimizing lead capture forms, and refining content offers to increase the quality and quantity of inbound pipeline. Analyze user behavior and implement data-driven improvements to boost overall inbound marketing performance
  • Digital Marketing Strategies: Develop and implement comprehensive digital marketing strategies tailored to our vertical SaaS offering, focusing on driving qualified pipeline and increasing market penetration
  • SEO and SEM: Manage our search engine optimization and marketing efforts, improving our organic search rankings for industry-specific keywords and running targeted paid search campaigns to capture high-intent prospects
  • Lead Nurturing and Qualification: Design and execute lead nurturing programs that guide prospects through the sales funnel, implementing effective qualification processes to ensure high-quality pipeline is passed to the sales team
  • Marketing Automation: Leverage marketing automation tools to streamline and optimize our demand generation processes, creating personalized customer journeys and improving overall marketing efficiency
  • Analytics and Performance Tracking: Establish robust analytics and reporting systems to measure the effectiveness of all marketing initiatives, using data-driven insights to continuously refine our demand generation strategies

Our take

Fieldguide offers a cloud-native collaboration and automation platform for accounting and advisory practices. The idea is to make workflow and collaboration more streamlined, and automate parts of it altogether, for teams working on cybersecurity, risk, and ESG audits.

Fieldguide has launched with a focus on three high-demand and high-growth areas of business. With cybersecurity and ESG in particular seeing increased corporate investment, thanks to the steep costs of error or regulatory non-compliance, demand for tech that can help manage this influx of auditing work is likely to grow fast. Indeed, Fieldguide has received an impressive funding injection which will see the company looking to expand the kinds of audit their product applies to, as well as aggressively growing their team.

Fieldguide has already netted some key audit and advisory firms as clients and a substantial Series B funding round, suggesting that the young company is onto something good. Internal productivity tools are seeing a boom across multiple industries, with automation also seeing a significant uptake for enterprise businesses. If Fieldguide can successfully manage its scale-up, it could become an important software player.

Kirsty headshot

Kirsty

Company Specialist

Insights

Top investors

Some candidates hear
back within 2 weeks

55% employee growth in 12 months

Company

Funding (last 2 of 3 rounds)

Mar 2024

$30m

SERIES B

Mar 2022

$17m

SERIES A

Total funding: $47.2m

Company benefits

  • Health
  • Dental
  • PTO

Company values

  • Fearless - Inspire & break down seemingly impossible walls
  • Fast - Launch fast with excellence, iterate to perfection
  • Lovable - ​​Deliver happiness & 11 star experiences
  • Owners - Execute & run the business with ownership
  • Win-win - Create mutual value & earn trust for life
  • Inclusive - Scale the best ideas with inclusive teams

Company HQ

Eureka Valley, San Francisco, CA

Leadership

Previously co-founded live video streaming platform Vivo, before moving on to work in software development at Fireman Creative. Subsequently held various high level positions, including CTO at JazzHR, and VP of Engineering, Product, and Design at Atrium.

Originally a Management Consultant at EY, before co-founding blockchain aggregation API company, Bitbutter. Moved on to serve as Chief of Staff at Atrium.

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