• Relevant Experience: A minimum of 3 years in web analytics or a related field
• Analytics Expertise: Demonstrated ability in managing web analytics platforms and deriving actionable insights
• Data Analysis & Visualization Prowess: Robust skills in data analysis and visualization
• Independent Thinking: The ability to think critically and independently
• Digital Marketing Acumen: Familiarity with digital marketing, SEO, and e-commerce analytics
• Technical Proficiency: A broad understanding of web technologies (HTML, CSS, JavaScript) and familiarity with tag management systems
• Hands-On Web Analytics Tools Experience: Practical experience with tools web analytics tools, including modelling raw event data
• Tracking Plan Expertise: Proficiency in creating and implementing comprehensive tracking plans
• Regulatory Awareness: Knowledge of tracking regulations and their impact on data quality
• Analytics Tools Mastery: Proficiency in tools like Google Analytics, Adobe Analytics, and Snowplow (which is the web analytics tool currently used as part of the Petlab Co. data stack)
• Raw Data Handling: Experience in working with the raw exported event data from web analytics tools
• SQL & Visualization Tools: Strong command of SQL and proficiency in data visualization tools like Power BI, Google Data Studio
• Troubleshooting Skills: Ability to troubleshoot and resolve issues with analytics and tracking implementations

Desirable

• As a Mid-Level Web Analyst at Petlab Co., you will report directly to the Lead Web Analyst, becoming a key member of our growing team of talented analysts. Your contributions will be central in enhancing our web analytics capabilities, providing insights to drive business growth
• This role, you'll enjoy a high degree of autonomy and flexibility, complemented by substantial opportunities for professional development and career progression
• Strategic Analytics Development: Crafting and implementing web analytics strategies that align with and support our business objectives
• Data Analysis & Modelling: Analysing and modelling web data to gain insights into customer behaviour and enhance website performance
• Tool Management & Optimization: Managing and refining web analytics tools and reporting systems for optimal performance and insight generation
• Optimization Support: Providing key support in web and marketing optimization projects, including A/B testing and conversion rate enhancement
• Cross-Functional Collaboration: Working closely with internal teams to ensure web analytics strategies are integrated with broader business goals
• Analytics Integration: Leading efforts to create a more cohesive and efficient web analytics environment
• Quality Assurance: Ensuring the accuracy and effectiveness of web analytics implementations
• Proactive Issue Resolution: Identifying and addressing challenges in tracking and analytics setups promptly