Paid Search Manager, Twilio
Cloud communications software
Job no longer available
Cloud communications software
1001+ employees
Job no longer available
1001+ employees
Company mission
To enable innovators across every industry - from emerging leaders to the world’s largest organisations - to reinvent how companies engage with their customers.
Role
Who you are
- Twilio is looking for somebody who lives the Twilio Magic and has a demonstrated track record of managing Paid Search and other Performance Marketing Channels
- 3+ years of experience working in performance marketing
- Expert user of Google Ads and Microsoft Ads (including YouTube, GDN etc.)
- A data-led approach, with an ability to isolate issues/opportunities in our paid activity
- The ability to work cross-functionally as well as with peers in other regions
- A test and learn attitude; let’s be prepared to break some stuff to drive growth
- Experience in building and nurturing audiences, either in-platform or with third party tools (both, even better)
- Ownership of budgets and strategy for similarly sized accounts
- Be an expert in the platforms and tools that can help deliver those results
- A desire to learn - Twilio is a constantly evolving business with multiple products and points of entry for customers, so you’ll need to be prepared to learn and talk to experts across the company
- Although PPC is the specialism for this role, having hands on experience in Paid Social, Programmatic Display and other Paid platforms (Reddit, YouTube, Stackoverflow) will be hugely beneficial
- As such you won’t just know the platforms inside out, you will have extensive experience in building and curating audiences, understanding the metrics and reporting as well as being comfortable working with teams across Twilio and beyond
Desirable
- Hands-on experience with other paid channels, particularly LinkedIn, Meta and Google Display
- A working knowledge of Segment (or other CDPs)
- German, French or any other EMEA language skills, by no means essential, but very useful
- Experience in the B2B tech space is useful, but also easily learned
- Tag management experience (i.e. Google Tag Manager)
What the job involves
- The EMEA Paid Search Manager will be part of the EMEA Marketing organisation, managing Paid Search across all Twilio products
- You will own the strategy and delivery of our paid campaigns
- This is an in-house position, so you will be in the platforms making changes
- We do work with agencies for other channels and activities, but you will be expected to write ads, review landing pages and optimise activity
- Reporting to the Senior Performance Marketing Manager, this position is critical to help deliver continued growth in the region
- Manage and optimise our Paid Search activity across EMEA
- Collaborate with our EMEA Marketing team and international peers in North America and Asia Pacific
- Own the Paid Search strategy to align with our team OKRs
- Demonstrate your expertise in audience segmentation, not just for Search but to be used across all channels
- Develop reports and insights for the wider team
- Build knowledge of our products and business to help shape those strategies
- Work with external partners and suppliers
Our take
Traditionally, it has been difficult for businesses to establish communications systems in-house. Twilio was founded from frustration with this expensive and cumbersome process, providing easy-to-use APIs to let businesses send and receive telephone and text communications.
From these beginnings, the company has expanded through acquisitions and product development to provide a suite of services around market data and customer engagement. It is now a market leader in this space, and has developed a customer base of more than 150,000 businesses including enterprise brands such as Deliveroo, Duolingo and Toyota.
With that said, aggressive expansion and lack of maturity in some of its products has impacted the company's efficiency, and like many of its peers it has been forced to restructure heavily to remain competitive. Coming out of this restructuring, the company will focus on profitability, streamlining decision making and R&D to put itself in good stead for future success.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2015
$130m
SERIES E
Jun 2013
$70m
SERIES D
Total funding: $250.7m
Company benefits
- Generous annual time off in all countries
- Comprehensive health programs
- Programs to help our employees plan for their retirement needs
- Generous maternity, paternity, and adoption leaves, as well as family medical care leave
- Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
- Variety of snacks, drinks, and catered meals in each of our locations
- Work from home opportunities
Company values
- We are Builders: We love hard problems and believe in the indomitable power of people's ability to create a better world through ingenuity and resourcefulness. We reject the “can’t be done” and believe bold ideas and fearless iteration can resolve the most challenging problems for our customers and the world they operate in
- We are Owners: We take accountability and see things through. We take the long view, sweat the details, and think about how our work makes Twilio better every day. We recognize that we and others do our best work when we feel both empowered and accountable for outcomes
- We are Curious: We see ourselves as works in progress. We know that we don’t have all the answers, humbly seek the truth, and strive to get better every day. As individuals, as a company, and in our products, we seek continual progress over perfection and acknowledge shortcomings as a matter of fact. Progress comes not from avoiding mistakes or hard truths, but in learning from them
- We are Positrons: A positron is a positively charged electron. We are genuinely excited to serve and help others. We believe that positive energy is contagious and caring is critical. We seek to be bright spots for the people around us in every interaction, and we stand up and work for what we believe is good and right for our customers, our company, our communities, and the world at large
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Khozema Shipchandler
(CEO, not founder)Has been at the company since 2018, beginning as CFO then working as COO, President of Communications then CEO. Prior to this, spent 20 years at GE, ultimately as CCO of GE Digital.
People progressing
Joined as a Business Development Representative and promoted to Team Lead Account Representative after 2 years. After four more promotions, Gilmore now works as Senior Manager of Strategic Accounts.
Diversity & Inclusion at Twilio
- Building diverse teams: We thrive when we welcome a diversity of identities, experiences, and perspectives to the team. We know that building diverse teams requires us to dismantle barriers and address the opportunity gap, and we are driving programs to do just that.
- Creating equitable experiences: Building more diverse teams is only part of the equation. It is equally important that we promote equity within our workplace as well
- Cultivating inclusive environments: Every team member plays a role in fostering an environment that is psychologically safe and inclusive. This is a significant responsibility for our managers and leaders, who hold influence and power. Therefore, we are driving educational and engagement opportunities to activate inclusive leadership behaviors throughout the organization
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