Director of Product Management, InMobi
Exchange
$167.8-288.2k
2+ days a week in office (San Mateo, CA)
Data-driven mobile marketing platform
Open for applications
Data-driven mobile marketing platform
1001+ employees
Open for applications
$167.8-288.2k
2+ days a week in office (San Mateo, CA)
1001+ employees
Company mission
InMobi's mission is to drive real connections between brands and consumers through its data-driven mobile advertisement platform.
Role
Who you are
- 7+ years of proven experience as a Product Manager in the Advertising technology industry, with a strong track record of successfully launching and managing digital advertising products
- Deep understanding of the ad tech ecosystem, including ad exchanges, programmatic advertising, audience targeting, and RTB mechanics
- Familiarity with various Demand-Side Platforms (DSPs) and their functionalities to be able to collaborate effectively with partners and optimize strategies to maximize ROI
- Familiarity with omnichannel supply and the evolving ecosystem of addressability solutions
- Ability to hustle with a strong sense of ownership
- Strong problem-solving and conceptual thinking skills. Excellent communication skills
- BA/BS degree in a relevant discipline, or equivalent experience. An MBA or M.S. degree is a plus
What the job involves
- InMobi Exchange (IX) is one of the largest mobile ad exchanges in the world with a global footprint of tens of thousands of mobile applications generating nearly 100 billion ad impressions a month
- InMobi is looking for a product leader to drive this vision by solving some of the hardest problems faced by the ad tech ecosystem today
- In the role of a Sr. PM within InMobi Exchange, you will build and manage platforms to drive direct demand onboarding via advertisers, agencies and holding companies
- You will also lead the overall ecosystem strategy on the buy side which encompasses many strategic partnerships such as data platforms, reseller platforms and sales enablement tools
- You will collaborate closely with cross-functional teams, including engineering, design, marketing, and sales, to create and execute product strategies that align with market demands and business objectives
- Your expertise in the ad-tech industry, combined with your leadership and analytical skills, will play a crucial role in shaping our products' success
- This is a stratospheric impact role as your work will directly define the next generation of a billion-dollar business and will set you on an accelerated path of product leadership in the enterprise and ad-tech space
- You will report to the VP of Product for IX within a broader organization consisting of product marketing and partner management functions
- Develop and execute a comprehensive product roadmap for our InMobi Exchange products, in line with the company's strategic goals and market trends
- Collaborate with the sales, marketing and customer success teams to gather feedback from clients and translate it into actionable product improvements and features
- Gather and document detailed product requirements, ensuring they are well-defined, feasible, and covers all business use cases
- Work closely with the engineering and design teams to oversee the product development process, ensuring timely delivery of high-quality products
- Continuously monitor and evaluate product performance and customer feedback to identify areas for improvement and growth
- Foster effective communication and collaboration between various teams to ensure seamless product delivery and alignment with business goals
- Engage with internal and external stakeholders to ensure a clear understanding of the product vision, progress, and upcoming releases
Our take
Mobile advertising is an incredibly important element of marketing campaigns for modern businesses, but success is limited to the quality of engagements that campaigns have on audiences. Engagement can be optimised by targeting ads to relevant audiences through cookies and other data sets, but without the right analytic tools to lead to actionable insights, this data remains useless.
InMobi provides a data-driven mobile marketing platform, offering a toolkit called InMobi Pulse that provides insights into mobile marketing based on consumer feedback, product testing, and other proprietary data. The company also provides InMobi Exchange, a platform for reaching mobile-first audiences and an enterprise-grade platform for purchasing DSP services.
Whilst it is undeniable that InMobi faces competition from other mobile-focused marketing platforms, the company stands out with the sheer range of tools it offers and its focus on markets such as India and Southeast Asia which are difficult for North American and European firms to enter. InMobi has plans to further expand globally, however, and is bringing its Glance lock screen advertising product to the US and Latin America in the near future.
Freddie
Company Specialist
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2014
$5m
LATE VC
Sep 2011
$200m
SERIES C
Total funding: $220.6m
Company benefits
- Family/ group medical cover in times of unforeseen emergencies for you, your partner (irrespective of marital status or gender), 2 children, parents and parents-in-law
- OPD expenses in case of accidents
- Dental, Eye and Physiotherapy cover
- Delightful and scrumptious buffets with our nutritious wide-spread salad bar and well-balanced meals
- 24/7 snack & juice counters
- Unlimited counselling services on our Employee Assistance Platform
- Regular yoga sessions and a dedicated onsite gym trainer
- Wellness reimbursement allowance for gym memberships, wellness classes/activities
- Auto approval of leaves for up to 5 days
- Wide range of leave options that you can choose from
- Ability to transfer leaves to a colleague in their time of need
- Optional sabbatical for all InMobians who have completed a year
- Paid flexible gender-neutral parental leave of up to 7 months to cover not just childbirth but also adoption, surrogacy and premature childbirth
- Access to premium child day care services at reasonable rates through InMobi’s partnership with KLAY
- Fun filled and educative summer camp programme for InMobi kids
- In-house concierge services to get those long pending chores out of the way
- Competitive EAP packages which provide free or discounted services on estate planning, legal assistance, financial advising
- Nap rooms to release stress
- Salary advance benefit, at zero interest
- Pet friendly workplace. We love having our furry friends pay us a visit and spread their love
Company values
- Passionate
- Driven
- Creative
- Fun-loving
- Take ownership
- Results-focussed
Company HQ
Holborn, London, UK
Articles
Leadership
Abhay Singhal
(CEO InMobi Advertising Platform)Experience as Product Manager for Andale. Co-founder and Head of Sales for TeN from 2001 to 2006.
Piyush Shah
(COO)Experience as co-founder and Head of Business Development for LearningSpiral.com Pvt Ltd. Was also Product Manager of Consumer Payments and Assistant Vice President of Private Banking for Deutsche Bank.
Naveen Tewari
(CEO)Experience as Business Analyst for McKinsey & Company. Founder & CEO of Glance since 2019.
Mohit Saxena
(CTO)Senior Columnist for The Indian Economist since 2015. Founder of Rizort since 2018.
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