Senior Director of Product Marketing, Reorg
$175-190k
+ An annual discretionary bonus
Provider of credit data, analytics and intel
Open for applications
Provider of credit data, analytics and intel
501-1000 employees
Open for applications
$175-190k
+ An annual discretionary bonus
501-1000 employees
Company mission
To empower subscribers to discover and synthesize the information that matters through the combination of passionate experts and innovative technology.
Role
Who you are
- The ideal candidate will have product marketing experience relative to selling subscription news and intelligence services to Law and Advisory firms
- Credit market experience and understanding of the role of Law and Advisory firms in the credit lifecycle is a plus
- We are open to considering credit market professionals who understand the needs of these audiences as it relates to the credit markets and are seeking to apply their experience in a product marketing role
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
- Preferred candidate will have 10+ years of product marketing experience with specific experience marketing subscription services to law and advisory firms; experience and knowledge of credit markets is a plus; open to considering credit market professionals who understand law and advisory firm workflows and are looking to apply their experience in a product marketing role
- Strong understanding of market research, customer segmentation, and competitive analysis
- Excellent communication skills, both written and verbal, with the ability to articulate complex concepts clearly and persuasively
- Demonstrated ability to collaborate with cross-functional teams and influence without direct authority
- Strong analytical skills and data-driven mindset
- Creative thinker with a passion for innovation and continuous improvement
What the job involves
- This role will involve developing go-to-market strategies, positioning, messaging, and competitive differentiation to drive demand and support sales efforts.
- The Senior Director will work closely with cross-functional teams, including Product Management, Sales, and Customer Success, to ensure the successful launch and growth of our research products
- The Senior Director of Product Marketing will specifically be responsible for programs and content for the Legal and Advisory segments and the Covenants Analysis product.
- The primary focus will be to understand the needs and requirements of the Legal and Advisory segments relative to the use of credit market intelligence.
- Key responsibilities will be to develop and execute content programs for the legal and advisory segments.
- This content will include sales assets for solutions tailored to these audiences, thought leadership that positions Reorg as a preferred partner, and materials and messaging that support the spectrum of marketing tactics to drive renewals, cross-sell opportunities, and new business.
- Additional responsibilities include marketing for the Covenants Analysis product.
- As such, the senior director will work closely with product owners on launches, curate a sales kit, and coordinate with growth marketing on content for demand generation programs
- The role reports directly to the VP of Product Marketing with key stakeholders being the commercial segment leaders and product strategy team
- Develop and execute comprehensive product marketing strategies to drive awareness, demand, and revenue for our subscription research services
- Conduct market analysis to identify key trends, customer needs, and competitive landscape
- Define and communicate the unique value proposition of our research products
- Lead the planning and execution of product launches, ensuring alignment with overall business objectives
- Collaborate with Product Management to develop and refine product positioning and messaging
- Create and manage go-to-market plans, including timelines, deliverables, and cross-functional coordination
- Develop and deliver sales tools and training materials to support the sales team, including product presentations, battle cards, and objection handling guides
- Work with Sales to identify and address key customer pain points and opportunities
- Support the development of customer case studies, testimonials, and success stories
- Oversee the creation of compelling content, including whitepapers, webinars, blog posts, and infographics, to drive engagement and lead generation
- Ensure consistency in brand voice and messaging across all marketing channels
- Collaborate with the Demand Generation team to create targeted campaigns that drive subscription growth
- Define key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives
- Analyze campaign performance and customer feedback to continuously improve strategies and tactics
- Provide regular reports and insights to senior leadership on marketing performance and market trends
Our take
Reorg is a global provider of credit intelligence, data and analysis of issues affecting the distressed debt, event-driven and leveraged finance markets. The company sets itself apart by taking an approach that combines reporting with financial and legal analysis, providing a holistic view and delivering that view in real-time.
Reorg has fundamentally changed the way in which financial and legal professionals access complex business information. Its service reaches over 25,000 people across a variety of institutions and its subscription-based service is giving organisations the ability to replace the work of junior attorneys.
Reorg garnered considerable interest from several private equity and strategic rivals due to its expensive subscription-based services that have proven to result in stable growth for clients. Reorg's services are particularly valuable and its 2022 buyout by British global investment firm Permira opens the doors to vast opportunities for Reorg's further growth.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Medical, dental, vision, and 401k/pension benefits
- Generous PTO policy and Summer Fridays
- Gym subsidy and other fun fitness benefits
- Flexible working policy
- Home-office reimbursements
- Generous referral program to encourage quality recruiting
- Educational reimbursements for career development
- Kudos program to recognize and award colleagues
Company values
- Action Oriented: We believe in thoughtful action, clear decision making and moving the ball forward. We will make mistakes and learn from them in order to do better in the future. We understand the power of consistent action to yield compounding results
- Customer First Mindset: Our customers are the most important stakeholders in our business. Solving their problems and anticipating their challenges is the purpose of our work and our underlying mission. Our commitment is to deliver on our promises and continuously improve the customer experience every day
- Effective Team Player: We approach our work with a deep understanding that we are greater than the sum of our individual parts. We treat each other with respect and integrity and offer candid, thoughtful feedback to improve the organization. We recognize and affirm each person's individual talents and ambitions as we work towards Reorg's shared goal
- Driven to Excel: We strive for excellence in everything we do. While we celebrate our achievements, we are relentlessly dissatisfied with the status quo. No matter the process, product or person, there is room for improvement. We continuously seek out those improvements and act upon them to benefit Reorg and all of its stakeholders
Company HQ
NoMad, New York, NY
Leadership
Kent Collier
(CEO)Experienced Analyst having previously worked at Catalyst Investment Management and Millennium Partners, also worked as the Vice President at Assurant Asset Management.
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