GTM Content Manager, Persona

$95-130k

+ Equity

Notion
Mid level
San Francisco Bay Area
Persona

Identity verification infrastructure solution

Open for applications

Persona

Identity verification infrastructure solution

201-500 employees

B2BSecurityEnterpriseCompliancePrivacyAPIAutomationIdentity

Open for applications

$95-130k

+ Equity

Notion
Mid level
San Francisco Bay Area

201-500 employees

B2BSecurityEnterpriseCompliancePrivacyAPIAutomationIdentity

Company mission

To create the ideal identity verification experience for your business and customers.

Role

Who you are

  • Exceptional attention to detail: You have a meticulous approach and take pride in delivering work of the highest quality
  • Keen eye for organization: You excel in structuring information and materials in a way that is accessible and effective
  • Design / Visual information organization: You have an eye for design and are able to organize information in a way that is visually compelling across slide decks, PDFs and spreadsheets
  • Excellent written communication skills: You can articulate ideas clearly and concisely, capturing critical information
  • Strong project management skills: You can manage multiple projects simultaneously from inception to completion, meeting deadlines and objectives
  • Adaptability: You thrive in dynamic environments and can navigate ambiguity while maintaining focus and delivering results
  • Strong collaboration and interpersonal skills: You work well coordinating across a large number of cross-functional stakeholders
  • You have a genuine desire to be helpful, and are willing to take on a variety of projects based on the ever-changing needs of our Sales and Post-Sales team
  • Nice to have: familiarity with CRM systems, content management platforms, Google Drive and Notion (we are Notion super-users)

What the job involves

  • We are seeking a proactive, self-motivated and highly detail-oriented Go to Market (GTM) Content Manager to join our growing team
  • Reporting to the Head of Enablement, the GTM Content Manager will play a crucial role in ensuring our Sales and Post-Sales teams are equipped with high-quality and up-to-date content, information and resources to support their efforts in acquiring new business and maintaining customer relationships
  • This is a unique opportunity to join a small and fast-moving team and make a tremendous impact on our Sales and Post-Sales motions
  • Create, update, maintain, and organize: (1) external-facing collateral, (2) FAQs/RFP responses, and (3) an internal knowledge base that supports Sales and Post-Sales processes and training
  • External Collateral:
  • Partner closely with Sales, Post Sales, and Marketing leads to prioritize the creation of new collateral and updates to existing collateral
  • Create and adapt collateral based on ad-hoc requests from our Sales and Post-Sales teams, often with quick (few hour) turnaround time
  • Design compelling new collateral using text and graphics across various formats, and ensure that all materials are in line with company design guidelinesLead regular reviews to update Persona’s repository of external-facing collateral with the support of subject-matter experts across various teams
  • Establish best practices for collateral access and distribution; use usage metrics to inform future collateral creation efforts
  • FAQs/RFP Responses:
  • Manage and update Persona’s repository of RFP and Security Questionnaire responses, ensuring they are comprehensive, accurate, and align with company messaging and positioning
  • Review all submitted questionnaire responses on an ongoing basis to capture new or updated responses and port them into Persona’s repositories (in Loopio and Notion)
  • Internal Knowledge Base:
  • Organize and continuously update Persona’s internal knowledge base for customer facing teams, ensuring content is easily searchable and entries are continuously updated

Our take

Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case

Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts

Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.

Kirsty headshot

Kirsty

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

40% employee growth in 12 months

Company

Employee endorsements

Nice people

"Everyone who I have met and worked with so far have been intelligent and welcoming, and I feel like I can dive in and ask for help from anyone at..."

Funding (last 2 of 4 rounds)

Sep 2021

$150m

SERIES C

May 2021

$50m

SERIES B

Total funding: $217.6m

Company benefits

  • Professional Development
  • Catered meals
  • Wellness benefit
  • 401(k)
  • Unlimited time off
  • Parental benefits
  • Mental health
  • Health and wellness
  • Bevsday (free drink on Wednesday)
  • Family planning

Company values

  • People first. We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
  • Pursue relentlessly high standards. We hold ourselves to a high bar today and a higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
  • Lead by serving. We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.
  • Work in public. We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space that makes others comfortable to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
  • Start small, think big. Starting small allows us to provide value while learning lessons without losing sight of our vision.
  • Speed is not a tradeoff. Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer. Instead, it means we focus on being more efficient while continuing to operate at a high level.

Company HQ

SoMa, San Francisco, CA

Founders

Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.

Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.

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