Director of Product Marketing, deepwatch

• The ideal candidate will have a deep understanding of the cybersecurity landscape and a passion for translating technical capabilities into compelling value propositions that resonate with customers, partners, and internal stakeholders
• Have a Bachelor's degree in a relevant technical field, such as Computer Science; an MBA is a plus
• Possess 10+ years' experience in Product Marketing or heavily outbound product management of enterprise software or technology offerings
• Have proven experience with technical products
• Have demonstrable content creation skills
• Leverage very strong written and presentation communication skills
• Demonstrate a proven track record of working independently but able to both lead and participate in projects
• Possess experience in product marketing at a cybersecurity company and/or MSSP
• Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP, and/or SIEM technologies
• Possess experience and/or knowledge of Deepwatch alliance partners’ technologies (Splunk, Cybereason, Crowdstrike, Tenable, PAN, etc)
• CISSP certification a plus

• Deepwatch is seeking an experienced Director of Product Marketing to lead the go-to-market strategy for its portfolio of cybersecurity products and services
• This person will support demand generation campaigns; develop and deliver sales and partner training; drive product launches, produce sales tools, collateral, and competitive profiles; and evangelize our services internally and externally to achieve business success and profitable growth
• Product Marketing Director will work closely with cross-functional peers from product management, sales, sales engineering and growth marketing teams
• Go-to-Market Strategy: Develop and execute go-to-market plans for Deepwatch's products, working closely with product management, sales, and marketing teams to ensure successful launches and sustained growth
• Messaging & Positioning: Craft clear, compelling messaging that articulates Deepwatch's unique value proposition and differentiates our offerings in the market
• Customer Insights: Conduct market research and analyze customer needs, industry trends, and competitive intelligence to inform product positioning and marketing strategies
• Sales Enablement: Develop sales tools, collateral, and training materials to support the sales team in effectively communicating Deepwatch's value to prospects and customers
• Content Development: Develop high-impact sales tools such as product datasheets, web content, blog entries, eBooks, videos, white papers, presentations, TCO/ROI analysis, and competitive profiles to effectively communicate Deepwatch's value
• Demand Generation: Support the revenue marketing team with content for emails, landing pages and nurture campaigns to drive demand for Deepwatch’s products and offerings
• Product Evangelism: Serve as a product ambassador by representing Deepwatch at industry events, webinars, and customer engagements
• Performance Analysis: Monitor and analyze the effectiveness of product marketing initiatives using data-driven insights to optimize strategies
• Market intelligence: Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition
• Demonstrate Deepwatch’s Core Values: Coach and encourage others to model the Deepwatch values

• Insurance plan options, including 100% employer premium contributions and HSA contributions for certain coverage
• Employer paid Life Insurance, Short-term and Long-term Disability, and Employee Assistance Program
• Supplemental coverage options
• Holistic employee Wellness program
• Flexible Time Off
• Paid Parental Leave
• Stock Options
• 401k with company match
• $200 Monthly reimbursement for Cell/Internet
• Annual recognition awards
• Spot bonus awards
• Employee and Customer Referral Bonus Programs
• Annual credit to Deepwatch Swag Store
• Professional Development Allowance: $3,000 in your first year and $6,000 annually thereafter
• Formal Leadership Development Program
• Employee-driven, company-wide Mentoring Program
• Paid time off for volunteering and voting
• Support for company-wide initiatives, such as Stem for Her and local initiatives like Feeding Tampa Bay
• Sponsored Employee Affinity Groups, including Women of Deepwatch, BIPOC, and DW Veterans
• Annual Company Kick Off Event, Monthly All Hands calls, cross functional initiatives, social events, interactive wellness programs, and department offsite meetings
• Peer Recognition Program (Radical Performer)

Total funding: $256m

With increased digital transformation and cloud adoption, businesses have ever-more complex systems to protect, making it harder to ensure everything remains cybersecure. Deepwatch supplies Managed Detection and Response (MDR) solutions, combining its technology and expertise to optimize protections for its clients, mitigate risk, and improve security outcomes.