Senior CRM Manager, Paired
£67-72k
+ Stock options. Salary will be slightly adjusted to the cost of living in your country.
More information about location
The #1 app to help couples stay in love
Be an early applicant
The #1 app to help couples stay in love
21-100 employees
Be an early applicant
£67-72k
+ Stock options. Salary will be slightly adjusted to the cost of living in your country.
More information about location
21-100 employees
Company mission
At Paired, we’re on a mission to help couples stay in love. After the rush of falling in love fades and partners enter the more committed stage, even the most loving couples will inevitably hit challenges. So we created a fun, safe space for couples who are already in love to explore their relationship, get to know one another in new ways, and ultimately grow together.
Role
Who you are
- Experience leading CRM strategies and delivering customer journeys across email, in-app message and push for a subscription product
- Ability to define CRM strategy and metrics to ensure continual improvement
- Proficient in defining and building user segments to reach users at the right time in the right channel
- Highly skilled in identifying drivers of retention, engagement and customer revenue, and designing CRM programs to increase these actions from users
- Broad experience in product marketing and campaign planning — able to independently deliver CRM marketing programs
- Expert in building, analysing and optimising CRM flows and campaigns in marketing automation platforms (Braze, Emarsys, Iterable or similar)
- Data-driven mindset, can report on lifecycle marketing performance and identify opportunities for improvement
- Proven experience designing, implementing and analysing multivariate tests to improve performance across the user lifecycle
- Ability to use data and user research to understand user motivations, personas and blockers and apply them to improve key metrics
- Strong copywriting skills and creative judgement in English, to ensure CRM output is effective and on-brand
What the job involves
- We’re looking for an exceptional Senior CRM Manager to take our lifecycle marketing to the next level
- This is a great opportunity to have an immediate impact in a growing startup and deliver outstanding CRM strategies and customer journeys to increase user engagement, retention and revenue
- Define CRM strategies and metrics to activate, retain and grow our premium user base
- Plan, build and optimise high-performing CRM programs across email, push and in-app message, including audience definition, campaign build, launch, analysis and ongoing improvement
- Continually improve users’ experience and key metrics through experimentation underpinned by user data and research
- Evaluate and report on CRM performance, identify hypotheses and new flows to improve key metrics
- Work closely with colleagues from Brand Marketing, Content, Product and Design, to deliver product marketing campaigns and lifecycle programs
- Deliver consistent and innovative customer experiences across our channels and locales
Application process
- Application review
- Initial Call with Martin (our recruiter)
- Task Assignment - Complete a task at home, which you will present to Dom (Head of CRM)
- Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis
Our take
With 1 in 4 couple relationships being ‘distressed’ and the vast majority of these distressed couples not getting support (either because it’s taboo, unaffordable, or inconvenient) Paired brings relationship support to all couples via a fun, expert, and affordable mobile app. Paired is different to traditional couples therapy as it targets the full spectrum of couples who want help building intimacy, resolving conflict and improving communication.
Paired works with expert relationship academics and therapists. The company combines tips from these experts with fun daily questions, games and quizzes that partners answer together. It prompts partners to take the small, positive steps needed by couples to improve their relationship each day.
The founding team has a deep expertise in building top-grossing mobile apps such as Memrise and Peak, which should give them an edge in creating a widely adopted user-friendly app. An app targeted towards existing relationships stands out as an innovative concept compared to the numerous dating apps already on the market.
Paired is growing rapidly, recently passing more than 250,000 daily active users. Alongside this, it tripled its team size in 2022 and has won plaudits for its app, including the 2020 Google Play Award in the Personal Growth category and the Apple Store's App of the Day in January 2023.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
62% female employees
119% employee growth in 12 months
Company
Employee endorsements
Nice people
"At Paired I have the great opportunity to work with a bunch of people you can really learn a lot from! It's a super easy-going environment with lots..."
Funding (2 rounds)
May 2021
$3.6m
SEED
Oct 2020
$1m
ANGEL
Total funding: $4.6m
Company benefits
- 25 days annual leave (+public holidays)
- £1,000 / €1,150 learning budget each year
- Fully remote work setup from any European country within ±1 hour of London time
- Subsidised co-working space
- 3x company offsites every year (e.g. in Malaga, Florence, Lisbon...)
- Comprehensive health insurance
- Three months paid maternity leave, one months paid paternity leave inclusive same-sex and adoptive parents
- Significant stock options
- Mac laptop provided by us
- Opportunity to help millions of people with their relationship
Company values
- Start with outcomes: We focus on outcomes rather than outputs. We ensure our motivations for doing things are clear
- Make it fun: We make our work together enjoyable and friendly. We also infuse fun into what we put out into the world
- Place bets: We are experimental and take calculated risks. We don’t stop testing and learning
- Aim for 80/20: We make trade-offs so we can do more with less. We figure things out and are inventive
- Champion relationships: We are accessible to all cultures, sexual orientations, and ethnicities. We are kind to each other and to our users
Company HQ
Westminster, London, UK
Articles
Leadership
Kevin Shanahan
(CEO)Background in Product Development.
Diego López
(CTO)Expertise in Software Engineering, Mobile Applications in particular.
People progressing
Jessica impressed us from the start with her knowledge & commitment. After starting as an individual contributor in March '22, we promoted her to be our Performance Marketing Lead in July '22.
Jenny started as Content Lead in August '20 and became an invaluable team member thanks to her positive attitude, expertise and dedication. In July '22, she deservedly became our Head of Content.
Diversity & Inclusion at Paired
Eileen Merx (Head of People)
- We are always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it comes from
- Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
- We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture, and product. We’re looking for people from a range of different backgrounds across age, disability, gender and gender re-assignment, relationship status, sexual orientation, parenthood and pregnancy, race or nationality, and/or religion or belief
- Our current team of >30 comprises a variety of nationalities across multiple geographic and cultural backgrounds
- We regularly review our hiring processes and materials to ensure they are accessible and free of biased language, and our pipeline to check that we are actually providing opportunities to underrepresented groups
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