• We are looking for a strategic and data-driven Performance Marketing Analytics Manager to be the analytical backbone of our marketing efforts
• 3-5+ years’ experience in performance marketing analytics or a similar role, preferably within the financial or technology industry
• Proficiency in data analysis tools such as Google Analytics or similar platforms
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights
• Experience in developing and implementing comprehensive dashboards to monitor marketing funnel performance
• Excellent communication skills with the ability to collaborate effectively across marketing, finance, and sales teams
• Demonstrated ability to generate reports and track progress against key marketing initiatives
• Detail-oriented with a strong focus on accuracy and quality of work

Desirable

• You will be responsible for overseeing the return on investment of all Vestwell marketing activities (mail, webinars, events, and website enhancements) and collaborating across the marketing team to set up processes for monitoring the marketing funnel from lead generation to opportunity close
• This role requires working closely with other teams, including finance and sales, to ensure our marketing strategies align with our overall business goals
• The role reports to our Growth Marketing Director, and will play a pivotal role in steering our growth marketing strategy
• Develop and implement comprehensive dashboards to monitor the entire marketing funnel, from lead generation to opportunity close
• Support marketing teams by generating reports and tracking progress against key initiatives such as advisor re-engagement and saver participation rates
• Collaborate closely with the marketing team to establish cohesive dashboards and reporting mechanisms for channels and messaging strategies
• Set up a feedback loop to share how various messaging and channels perform, used to inform marketing decisions
• Oversee the development and monitoring of new landing pages, ensuring they align with our marketing objectives
• Identify and select appropriate platforms to track marketing performance

• Getting to know the team members through 1 - 2 conversations about Vestwell, your experience, and your interests
• Next steps can vary by role, but the usual next steps are a skill or experience screen (e.g. a coding interview for an Engineer, a portfolio review for a Designer, deeper experience call for other roles) which leads to a virtual or in-person interview panel after that if the screens go well
• Before making an offer, our interview process concludes with a references check stage for your recruiter to meet with a current or former supervisor and peer