Brand Partnerships Director, Overwolf

West Coast

Salary not provided
Senior and Expert level
Los Angeles
Overwolf

Gaming app & mod development framework

Job no longer available

Overwolf

Gaming app & mod development framework

201-500 employees

B2CB2BGamingEntertainment

Job no longer available

Salary not provided
Senior and Expert level
Los Angeles

201-500 employees

B2CB2BGamingEntertainment

Company mission

To empower creativity in gaming and help in-game creators make the best games even better through user-generated content.

Role

Who you are

  • So if you thrive on connecting brands with AAA gamers, can close complex deals in your sleep, and live for the energy of building something big – this one’s for you
  • 7+ years in digital media sales, ideally within gaming, esports, or entertainment
  • Deep experience working with major publishers (e.g., Blizzard, Riot, Liquid, Patrol, Eisenberg)
  • Proven ability to close large, strategic deals and consistently exceed revenue targets
  • Strong understanding of biddable media, self-serve ad platforms, and programmatic buying
  • Excellent communicator with top-tier storytelling and C-level presentation skills
  • Creative, strategic thinker with the ability to turn brand objectives into media magic
  • Comfortable navigating fast-paced, ambiguous environments with a builder’s mindset
  • Based on the US West Coast, with an existing network in the region

Desirable

  • Experience selling in-game or around-game media
  • Passion for gaming and an intuitive grasp of the gaming/modding ecosystem
  • Background in high-growth startups or scale-ups
  • Reputation for bringing both brands and dragons to the negotiation table (and leaving with the deal)

What the job involves

  • We’re on the hunt for a sharp, battle-tested Brand Partnerships Director to drive brand partnerships on the West Coast – connecting the world’s biggest advertisers with the most engaged gamers on the planet
  • As our West Coast Brand Champion, you’ll tap into your deep network of publishers, agencies, and brands to craft bold, high-impact campaigns across our in-game media platform
  • Own and execute the commercial strategy for your West Coast territory and key account portfolio
  • Drive revenue growth by identifying, shaping, and securing strategic brand partnerships
  • Build lasting relationships with top-tier publishers, agencies, and senior brand leaders
  • Lead high-impact meetings with powerful storytelling and a consultative selling approach
  • Create compelling proposals and presentations grounded in industry trends and Overwolf success stories
  • Collaborate with internal teams – including Product, Ad Ops, and Marketing – to deliver campaign excellence
  • Track campaign performance, deliver insights to partners, and suggest data-driven growth strategies
  • Serve as a trusted advisor to clients and internal stakeholders alike
  • Mentor junior team members and contribute to overall team development

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Insights

Top investors

Company

Company benefits

  • Flexible work policies: Hybrid work model, flextime for parents, and even a WFA program
  • Events and activities: Team activities, company events, weekly gaming hours and more
  • Gym membership: Monthly stipend for gym membership and fitness activities
  • Professional development: Skill training, conventions, unique projects and more
  • Food, snacks, beer and more: Lunch stipend and a fully stocked kitchen with healthy snacks and drinks
  • Stocks: Stock options for all team members
  • Gaming and entertainment: Your Audible and Spotify are on us, as well as a stipend for buying games
  • Gaming conventions: Attend international gaming conventions, such as E3, Blizzcon, and Gamescom
  • Gaming gear: Powerful gaming computer and peripherals

Funding (last 2 of 5 rounds)

Nov 2021

$75m

SERIES D

Mar 2021

$52.5m

SERIES C

Total funding: $149.8m

Our take

As gaming becomes more and more popular, the trend in user-generated content, such as mods, is also on the rise. Overwolf wants to empower the creators of such content with a platform that supports the building of apps and publishing of mods, as well as the monetisation of these creations.

Through the platform, creators can develop apps with a range of capabilities, such as stat-trackers or gameplay capture tools. Then, they can track app downloads, engagement and reviews all from a single place. Mod developers have access to a complete toolset through which they can manage all their mods and add-ons, protect their content from unauthorised duplications and distribute with a wide range of revenue models.

On top of these tools for developers, the site acts as a marketplace for gamers to find the add-ons they want, connecting them to creations that can enhance their gaming experience. It expanded into the US in 2023, following a year in which it generated over $50 million in advertising revenue. In 2024, it acquired tech company NitroPay and doubled its audience to 100 million. Now supporting more than 1500 games, it's on an impressive trajectory and is certainly one to watch.

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Kirsty

Company Specialist at Welcome to the Jungle