CRO Manager, GoStudent

• 3+ years of experience in a CRO or Growth role with a strong track record in A/B testing and funnel optimization
• Deep understanding of analytics platforms (e.g. GA4, Looker, Tableau), experimentation tools (Optimizely), and qualitative research methods (e.g. Hotjar, typeform)
• Excellent problem-solving skills and a data-informed mindset
• Hands-on experience working cross-functionally teams
• Strong communication skills and the ability to share findings with clarity and impact
• Solid grasp of user psychology and decision-making processes, with the ability to identify and leverage behavioral triggers that influence user actions
• Experience with CMS platforms and basic understanding of front-end development is a plus
• Fluent in English

• We are looking for a passionate and data-driven CRO Manager to join our Product team and take ownership of our conversion rate optimization efforts across the customer journey
• You’ll play a key role in growing our business by transforming insights into experiments and delivering tangible improvements to user experience and conversion performance
• As part of the Acquire squad, you will work daily with Product team, UX/UI, Engineers, Data Analysts and Marketing team to ideate and implement high-impact A/B tests, personalization strategies, and new landing page experiences that move the needle
• Monitor and analyze performance of landing pages and experiments using analytics dashboards (Visit to Lead, Visit to Trial Booked, Visit to Customer, etc.)
• Design and manage A/B tests and personalization initiatives to improve conversion rates across our acquisition funnel
• Identify user friction and insights using heatmaps, session recordings, surveys, and product analytics tools
• Work closely with Product, Engineering, Marketing, UX/UI, and Data teams to plan, implement, and analyze CRO experiments
• Document and share experiment learnings and insights with stakeholders, iterating based on findings
• Maintain a clear and prioritized experiment roadmap aligned with product and business strategy
• Lead and define CRO goals and strategy within the Product & Marketing teams, ensuring alignment with broader company objectives
• Benchmark performance and explore new growth opportunities via market and competitor research
• Support CMS-based content and SEO efforts by collaborating on the design and development of new landing pages and components
• Ensure a user-centered approach is embedded in all CRO efforts

• Please upload your CV in PDF format, preferably in English as DOC format may not be supported

• Flexible working hours
• Regular team & office events
• Learning & Wellbeing Programme
• 30 hours of free tutoring

Total funding: $714.5m

Education has seen a whirlwind of change, from remote classrooms to increased academic ambitions, and there is a big opportunity to transform how students learn by expanding access to quality education. GoStudent is a leading K12 online tutoring marketplace aiming to facilitate this transformation.