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Spontaneous photo sharing app
Job no longer available
+ Equity
21-100 employees
To create a new and unique way to discover who your friends really are in their daily life.
For years, much of our social media usage has been about curating and sharing images with "followers", many of whom may be strangers. BeReal's founders set out to disrupt this status quo by creating an app that focuses on meaningful interaction and spontaneity.
BeReal is one of a wave of social apps, including Poparazzi and NewNew, seeking to turn social media into a more natural and collaborative space. Every day, BeReal assigns its users a two-minute time-slot to upload a picture, encouraging them to display a more spontaneous snapshot of their day. Friends can respond to the image with comments or photos, but the app has done away with other classic social app features such as filters, follower counts and "likes".
Although competitors were quick to attempt to mimic BeReal's experience, its several million strong user base suggests that consumers are more interested in the original. The company has raised significant funds to further operations and development, and for now seems set on a promising road to further popularity and success.
Kirsty
Company Specialist
-18% employee growth in 12 months
May 2022
$60m
SERIES B
Jun 2021
$30m
SERIES A
Saint-Merri, Paris, IDF
Founders
Alexis Barreyat
(Co-Founder & CEO)Studied at 42 born2code, before working in Media Production at GoPro. Also worked as a Video Producer at Worm.
Kévin Perreau
(Co-Founder)Studied Digital Technology at 42, and then joined the French DGA, specialising in working with electronic and video equipment for the military. Was Head of Digital Projects at Opteamis.
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