Performance Marketing Analyst, Watershed Informatics
Office located in Cambridge, MA
Bio-lab data analytics
Open for applications
Bio-lab data analytics
1-20 employees
Open for applications
Office located in Cambridge, MA
1-20 employees
Company mission
To empower every scientist to make breakthrough discoveries and accelerate the development of life-saving therapies.
Role
Who you are
- The right person will have a strong background in building reports and analyzing digital marketing activity across many fields
- You should be a stickler for correctness and accuracy — and pride yourself on delivering actionable insights
- Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science
- 1-3 years of experience creating and delivering accurate commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other data sources
- Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth
- A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously
- Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective
What the job involves
- Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform
- You will combine and ensure the accuracy of data from website visitor behavior, white paper requests, and PPC advertising metrics
- You will track how this data translates in our sales pipeline, analyze how we can optimize marketing spend, and give leadership the ability to make data-driven decisions
- Own marketing and sales reporting for leadership and the commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources
- Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership
- Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance
- Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business
Our take
For biologists and bioinformaticians, Watershed supplies a low-code platform to accelerate data analysis and hypothesis testing, creating a faster path to useful insights.
There is no lack of data generated in biological labs, but the specialized programming knowledge required for effective data analysis is not always present in research teams. Watershed's platform is designed to be used with minimal coding skills and is built specifically for multi-omics analysis including bulk-cell analysis, single-cell analysis, and spatial analysis.
By tackling a prevalent industry pain point, Watershed has quickly gained popularity and clientele across big-name organizations including Harvard Medical School and SQZ Biotech. It has also received significant funding that will help to strengthen commercial traction and accelerate product innovation.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Mar 2023
$14.5m
SERIES A
Jan 2021
$1.7m
SEED
Total funding: $16.2m
Company HQ
Mid-Cambridge, Cambridge, MA
Articles
Leadership
Mark Kalinich, MD, PhD
(Co-Founder)A Psychiatry resident Physician at Beth Isreal Deaconess Medical Center, who has worked as Lead Scientist at nference and completed undergraduate research at Langer Laboratories. Earned an MD/PhD from Harvard.
Jonathan Wang
(Co-Founder & CEO)Previously co-founded Domeyard LP. Earned a Bachelor’s and Master’s Degree in Electrical Engineering and Computer Science from MIT.
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