Field Marketing Manager, Mirakl
3+ days a week in office
Marketplace SaaS platform
Be an early applicant
Marketplace SaaS platform
501-1000 employees
Be an early applicant
3+ days a week in office
501-1000 employees
Company mission
To help companies seize the marketplace opportunity.
Role
Who you are
- Bachelor’s Degree in marketing, communications, or related field
- 5+ years of relevant work experience in field marketing and/or corporate events, preferably in a high tech environment
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Tradeshow booth design and execution experience
- Strong communication skills (interpersonal, written and verbal)
- Familiarity of working closely with sales teams to partner on overall strategy, goals and follow up motions for field marketing initiatives
- Experience with marketing reporting and ability to show ROI of events
- Outcomes driven and analytical with a background in building and executing impactful marketing programs for both executive and practitioner audiences
- Familiarity with a range of mar-tech tools (Our stack includes Hubspot, Salesforce, Salesloft, Sendoso, 6Sense)
- Willingness to travel
What the job involves
- We are seeking a highly motivated, proactive and energetic Field Marketing Manager to support our sales team and additional product suite to develop and execute field marketing programs and tradeshows
- This person will collaborate closely with the executive team, sales, product, and alliances teams to ensure successful events for our customers
- Develop the field marketing plan, specifically focusing on tradeshows, events (in-person, hybrid or virtual), direct marketing & ABM
- Develop account based marketing plans for target accounts in collaboration with Account Executives
- Collaborate closely with the channel team to integrate partners into field marketing opportunities
- Track and analyze the efficiency of our marketing campaigns to determine ROI and prioritize resources
- Craft overall regional marketing strategy in collaboration with broader Sales and Marketing team members to deliver leads and accelerate pipeline growth
- Create and implement relevant campaigns which include planning regional field events, virtual events, and tradeshows in order to spread awareness, create demand and accelerate existing opportunities
- Work closely with regional sales and channel team to understand target clients and produce joint activities that help to achieve individual and company goals
- Responsible for digital programs, events and field marketing campaign setup and operations including: Salesforce and Hubspot
- Partner with Global Marketing Operations to closely monitor and track the ROI of campaigns and events
- Work cross-functionally with all global marketing functions to drive in-region sales success, helping to deliver qualified leads and pipeline opportunities within target accounts
- Create and manage event calendar, budgets, project plans and summaries for your region
- Responsible for all event execution logistics – venue selection and negotiation, vendors, internal creative/design teams, deliverables, logistics and operations as well as onsite execution
- Manage a diverse range of corporate & field events with concentration in sponsorships, conferences & closing activities
- Conduct pre and post event meetings that communicate objectives and prepares broader team for events and follow up action items
- Collaborate and communicate with internal teams - Sales, Alliances, Product Marketing, Customer Marketing, Demand Generation, etc to produce account based marketing programs including but not limited to: direct mail campaigns, collateral, and roadshows
- Design and craft event support campaign materials including: email campaigns, landing pages, social media
- Own metrics for success in your region - Track and measure event marketing effectiveness and ROI
- Ensure alignment between marketing investment and sales requirements for all field marketing programs
- Work with outside agencies and vendors as needed to appropriately execute Mirakl’s marketing vision, branding and story
Our take
Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this : if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.
Since its founding in 2012, Mirakl has helped more than 400 companies develop new marketplaces to drive adoption of their products. It currently works with consumer-facing enterprises including Best Buy Canada, Carrefour and Office Depot – as well as industry-specific B2B companies like Airbus Helicopters, Toyota Material Handling and Accor’s Astore.
Mirakl has raised a large amount of capital in multiple rounds of funding, most recently closing a Series E round at a valuation exceeding $3 billion. This investment is being used to triple the size of its engineering team and double its customer success staff headcount. With very solid revenue growth and an expanding global footprint, Mirakl seems set to increase its lead in the market.
Kirsty
Company Specialist
Insights
Many candidates hear
back within 2 weeks
38% female employees
45% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2021
$555m
SERIES E
Sep 2020
$300m
SERIES D
Total funding: $948m
Company benefits
- Work from home opportunities
- Health insurance
- Perks & Benefits
- Inclusive culture, exclusive perks
- Tech welcome pack
- Healthy snacks and aperitifs
- Team activities
- Tech conferences and events
Company values
- Word Hard Together
- Go Above & Beyond
- Get Things Done
- Satisfy & Empower Clients
- Succeed Through Expertise
Company HQ
Chaillot, Paris, France
Articles
Leadership
Adrien Nussenbaum
(Co-CEO)Previously Senior Associate at Deloitte Restructuring for 2 years and Co-founder at SplitGames for 5 years.
Philippe Corrot
(Co-CEO)Previously Co-founder of Keyrus, Mayrev and SplitGames.
People progressing
Joined as Business Analyst, being promoted to Client Success Consultant after 6 months.
Joined as Chief of Staff to the COO, being promoted to Head of Platform Advisory, Global after 1 year, and VP, Platform Advisory after a further 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Mirakl
Sophie Milochevitch (Chief Impact Officer)
- Our employees receive unconscious bias training
- We work with DEI community partners, speak at events and create content to encourage people from underrepresented groups to work in tech
- Women employees are given equal opportunities for promotion, this is supported by solid promotion rates
- We are well-ranked in the Professional Equality (EGAPRO) Index in France, with a score of 98/100, and have pay equity in all of our locations
- Our Parental Act includes full paid parental leave for both parents worldwide
- Our Workplace Experience Managers are dedicated to promoting wellness and mental health awareness. Subscriptions to the gym and yoga classes are provided for all employees, and we invite inspirational speakers to energize our employees
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