Vianoca's objective is to provide cities with a platform that allows them to facilitate the integration, comparison and analysis of mobility data as well as to monitor mobility operators'​ compliance with their local laws. Essentially, Vianova's product helps cities to interact better with transport operators, fostering collaboration. It is based on the MDS (Mobility Data Specification) communication framework, which enables secure exchange of data between mobility providers and cities and operates on the basis of collaborative data-sharing, which is a growing trend in the business.

Such concepts have already proven effective in the United States. Los Angeles, for example, has successfully been able to actively manage private mobility providers and the public right-of-way using the MDS approach. With the market in Europe just emerging, Vianova, with its 5 European offices, is well-set to bring such successes across the Atlantic.