Senior Director of Field Marketing, Fivetran
$201.4-251.8k
Data integration solutions
Open for applications
Data integration solutions
1001+ employees
Open for applications
$201.4-251.8k
1001+ employees
Company mission
Fivetran's mission is to solve the hardest part of building a data-driven company: centralising all your data in one place.
Role
Who you are
- This role requires a creative thinker with a strong blend of strategic vision, sales partnership, event management expertise, and leadership skills
- 15+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline
- 7+ years experience managing a team of 3+ members
- Experience working for technology companies selling to global enterprises
- Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences
- Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment
- Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets
- Experience fostering a high-performance team culture
What the job involves
- Fivetran is building data pipelines to power the modern data stack for thousands of companies
- The Senior Director Field Marketing, North America and Asia Pacific is responsible for driving Fivetran brand awareness and demand with data and analytics decision-makers in the enterprise and commercial business segments
- This role will support the Fivetran business and sales teams through innovative marketing strategies and execution
- You will lead a stellar team of marketers responsible for executing region-specific strategies in North America and Asia Pacific, driving campaign and event strategy that resonates with customers and prospects and delivers measurable impact
- Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals
- Analyze market trends, competitive landscape and addressable market to guide regional priorities, with deep understanding of market and competitive environment
- Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion
- Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans
- Lead the teams that own execution for >100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events. Ensure seamless execution from concept to post-event analysis
- Manage the Account-Based Marketing team, responsible for 1:1 and 1:few programs targeting strategic and enterprise customers and prospects
- Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management
- Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans
- Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI
- Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities
- Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs
Our take
After a few slower years since graduating from Y Combinator in 2013, Fivetran has skyrocketed, consistently raising large sums of funding, including an Andreessen Horowitz-backed $565m Series D round in 2021.
Customers are mostly data analysts at companies with inefficient database schema, who suffer from a high risk of project failures. Fivetran offers rapid integration of complex data services into cloud warehouses, tagging onto the trend towards cloud-based data systems.
By developing and continuously improving cloud applications that adapt to changing APIs and data schemas, Fivetran is attracting customers who seek long-term data viability. Fivetran also benefits from being easy to set up and integrate into a client's existing software.
After acquiring HVR, a data integration competitor, and Teleport Data, Fivetran continues to add functionality and customers via acquisition. A round of funding in 2023 paved the way for expansion into European and Asian markets.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.6m
Company benefits
- 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
- Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
- Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
- 401k match program
- Eligible donation match program
- Monthly cell phone stipend
- Work-from-home equipment reimbursement for your home office setup!
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- Commuter benefits to help with transit and parking costs
- Employee Assistance Program (EAP)
- Referral Bonuses
- Stock equity -- every employee is granted stock options when they walk in the door
- Annual Camp Fivetran trip that brings together every employee from around the world
Company values
- Preserve your integrity, even when it's hard
- Take the initiative
- Trust each other
- Nurture diversity, equality and inclusiveness
- Lead, don't follow
- One team, one dream
Company HQ
Downtown, Oakland, CA
Articles
Leadership
George Fraser
(CEO)PhD in Neurobiology from the University of Pittsburgh
Taylor Brown
(COO)Studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level
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