Business Analytics Manager, WHOOP
Marketing
Wearable health and fitness devices
Job no longer available
Wearable health and fitness devices
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To unlock human performance by helping people find their inner potential.
Role
Who you are
- 6+ years of experience in a deeply strategic/analytical role
- A self-serve player-coach; able to take broad business questions, wrangle appropriate data, quickly isolate and model key insights, visualize results and communicate actionable recommendations
- Strong storytelling skills – able to create compelling and concise presentations that convey actionable solutions to complex, ambiguous problems
- Demonstrated success in influencing senior stakeholders and leadership on strategic direction based on analytical recommendations
- Experience and knowledge running experiments (e.g. A/B testing) and working with development teams
- Advanced skills in SQL and understanding of ELT (dbt) and data warehousing (Snowflake) structures, as well as data visualization (eg. Looker, Tableau, Hex)
- Experience leading and developing a team, including driving large projects
What the job involves
- We are seeking a Business Analytics Manager (Marketing) who is adept at leveraging data to forge impactful marketing strategies
- In this role, you will take the lead in analyzing and enhancing our understanding of marketing investments, delving into the intricacies of how this spend influences our brand and performance metrics
- By identifying the incremental gains from these investments, you will spotlight opportunities for not only advancing growth but also driving efficiencies across various marketing channels
- Your work will be pivotal in refining our marketing strategies to optimize resource allocation and maximize return on investment
- Through your detailed analyses, you will guide our efforts in fine-tuning our go-to-market strategies, ensuring they are robust, data-driven, and aligned with our overarching business objectives
- Partner with marketing to analyze and enhance the effectiveness of brand and performance marketing investments
- Further enhance our attribution modeling across channels, ensuring accurate measurement of marketing impact
- Utilize a robust understanding of experimentation and testing strategies to collaborate with the web team, ensuring that digital marketing efforts are optimized for maximum effectiveness and conversion
- Collaborate with the Business Data Science team to refine and improve our Media Mix Model, providing actionable and measurable recommendations to marketing leadership
- Help quantify cannibalization across different sales channels (Direct-to-Consumer, Wholesale, etc.), assisting in the optimal allocation of marketing budgets
- Demonstrated experience partnering with channel managers and knowledge of the digital marketing landscape
- Partner closely with the Finance team to gain a deep understanding of CAC and its implications on marketing and business strategy
- Communicate complex analytical results clearly and effectively across technical and non-technical stakeholders, including executive leadership
- Manage, mentor, and grow a team of analysts, fostering a culture of high performance and continuous improvement
Otta's take
Xav Kearney
CTO of Otta
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- TAKE TIME OFF: Our PTO plan encourages members to take time off in order to come back refreshed.
- LIVE A HEALTHY LIFESTYLE: Our benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
- FEEL INVESTED: 401k and stock options to share in the future of WHOOP.
- EAT WELL: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
- KNOW THE PRODUCT: We offer you a WHOOP strap and membership at no cost.
- BE ACTIVE: Take advantage of our office gym and on-site showers, as well as a $500yearly wellness perk for fitness classes and memberships.
- BE PRESENT: Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- LOVE WHERE YOU WORK: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
- WORK HARD, PLAY HARDER: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!
Company values
- Our work is grounded in research, design, and privacy
- At WHOOP, the best idea wins
- We have a bias for action
- We operate at the intersection of high intensity and high humility
- Our differences are a source of strength
- We are obsessed with the member experience
Company HQ
West Fens, Boston, MA
Founders
Will Ahmed
(CEO)Studied at Harvard. Worked as a Summer Analyst at Allen & Company and at Lindsay Goldberg. Founded Whoop in their final year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity & Inclusion at WHOOP
- Under the umbrella of Inclusivity & Belonging, WHOOP operates a number of Employee Resource Groups (ERGs), including; Black at WHOOP, WHOOP GOOP (LGBTQ+), Women of WHOOP, Veterans & Military personnel, Adapt (Abled & Disabled Allies Partnering Together), and Wise (Women In Science & Engineering) .
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