Product Marketing Lead, Formlabs
+ RSUs
3-5 days a week in office (Somerville, MA)
High performance 3D Printers
Be an early applicant
High performance 3D Printers
501-1000 employees
Be an early applicant
+ RSUs
3-5 days a week in office (Somerville, MA)
501-1000 employees
Company mission
To bring powerful and accessible fabrication tools into the creative hands of professionals around the world.
Role
Who you are
- Have 2+ years of experience leading product marketing, growth marketing, or other marketing function in a B2B technology company with 5+ direct reports
- Have successfully launched new B2B products, and new product lines
- Love working with product, sales and marketing teams to create effective assets
- Are detail-oriented with great project management experience and demonstrated ability to drive ambitious projects to completion in short time frames and with limited resources
- Ability prioritize the work that is truly important - managing key stakeholders’ and executives’ expectations
- Have a proven ability to work independently and cross-functionally to complete projects
- High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment
- Strong analytical and results oriented slant
- Strong bias to action
Desirable
- Experience in multiple marketing functions including product marketing, growth marketing / demand generation, analytics, content, creative
- 3D printing or additive manufacturing industry experience
- Experience with B2B hardware technology products
What the job involves
- We’re looking for a Product Marketing Lead to direct the Product Marketing team and shape our overall go to market strategy in a competitive space.
- As the Head of Product Marketing, you’d be responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, to working with marketing and creative to develop assets, to working with the product team to get early user feedback.
- Additionally you will drive a team of marketers that will drive impactful multi-channel campaigns for our existing portfolio of products and initiatives
- Manage the product marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy
- Manage the overall launch and campaign strategy, calendar, and approach for our Go to Market strategy across the Formlabs organization
- Experiment with new innovative approaches to both grow our awareness and improve our lead generation and performance for our product portfolio
- Work closely with senior leadership across marketing, sales, product, and services, shaping our product strategy and how we bring our products to market across regions (US, EMEA, APAC) and industries
- Guide the development of all assets customer facing and internal facing to make launches and campaigns successful.
- Measure, analyze, and communicate the effectiveness of your activities. Your analysis and insight will help drive improvements to our processes and messages
Our take
Formlabs' founders met at MIT in 2011, and set about creating a company that would disrupt the 3D printing market. While the majority of the industry was experiencing a crash, Formlabs managed to buck the trend by implementing additive manufacturing (stereolithography) to a desktop form factor.
While many 3D printing manufacturers have tried in vain to market their hardware to home users, Formlabs has maintained a laser-sharp focus on serving the needs of professionals and large-scale companies such as Coke and Sony. Striving to keep costs low while maintaining an optimal user experience, the company has sold well over 100,000 printers.
With considerable funding at its back, Formlabs has continued to develop new solutions such as a series of mass manufacturing solutions that enable its customers to dramatically increase their 3D printing output. As the largest supplier of professional SLA and SLS 3D printers in the world, the company is well set to further its position and achieve further global growth.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES E
Aug 2018
$15m
SERIES D
Total funding: $250.8m
Company benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
Company values
- Autonomy - We leave space for people to do their best, and take initiative to chart their own career course
- Cutting Edge - We’re building things that haven’t been built before, so we can push the edge of what’s possible
- Results - We dream big, but our focus on getting things done is what drives us forward
- Curiosity - We are always asking why to push ideas and actions beyond the status quo
Company HQ
Ward Two, Somerville, MA
Articles
Leadership
Maxim Lobovsky
(CEO)Interned at NASA Robotics Academy, and was a Research Assistant at MIT before co-founding Formlabs.
Natan Linder
(Chairman)Co-founder and CEO at Tulip, and Member of the Board Of Directors at Volta Labs. Also an Advisory Board Member at RightHand Robotics. Previously a Research Assistant MIT Media Lab.
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