Vice President of Brand Marketing, Expedia Group
$296-415k
Employees in this role have the potential to increase their pay up to $474,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Online travel shopping company
Posted today
Online travel shopping company
1001+ employees
Posted today
$296-415k
Employees in this role have the potential to increase their pay up to $474,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Proven experience (16+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning
- History of data driven brand strategies from vision to development
- Highly skilled at managing competing priorities as well as bringing geographically dispersed and highly matrixed teams along
- Ability to interpret analytics and derive actionable insights
- Experience establishing KPIs and using analytics to inform marketing strategies
- Proven results in delivering business value through brand strategies
- Exceptional communication, presentation, and interpersonal abilities
- Passion for innovation, creativity, and staying ahead of industry trends
- Bachelor’s in Marketing, Communications, Business, or a related field
- Master's degree, preferred
What the job involves
- As a critical member of the Brand Marketing team, this Vice President of Brand Marketing you will be responsible for delivering effective, efficient, and brand-building marketing strategies for one our critical brands.
- If you have proven experience driving brand differentiation and utilizing analytics to inform marketing strategies that optimize campaign performance, this is role you will excel at. We need you to bring your expertise in understanding market trends, consumer behavior, and competitive landscapes to develop innovative and impactful marketing campaigns that will resonate with target audiences and drive brand growth
- Develop and implement a comprehensive brand marketing strategy that resonates with target segments and drives brand metrics
- Ensure brand consistency across touchpoints and channels
- Lead and inspire a team of marketing professionals, overseeing the development of compelling and innovative marketing campaigns
- Collaborate with the performance marketing, CRM, and social media organizations to craft a full funnel marketing plan that align with business objectives
- Collaborate with the creative organization to craft messaging that’s connected to business objectives and strategy and drives measurable returns
- Develop a content strategy at scale that supports brand storytelling and engages our audience across various platforms
- Foster a culture of creativity, collaboration, and continuous improvement
- Stay up to date with industry trends and incorporate relevant content ideas into our strategy
- Work closely with cross-functional teams, including product, supply, and customer service, to ensure brand alignment
- Communicate effectively with senior leadership to report on brand performance and marketing impact
- Conduct market research to understand consumer behavior, market trends, and competitive landscape, utilizing insights to inform brand strategy and creative direction
- Monitor and analyze brand perception and make data-driven decisions to enhance brand equity
Application process
- End Date: September 23, 2024
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
Salary benchmarks
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