Director of Organic Marketing, 6sense
$149.8-219.7k
Marketing engagement platform
Open for applications
Marketing engagement platform
1001+ employees
Open for applications
$149.8-219.7k
1001+ employees
Company mission
To empower clients to gain predictable and consistent revenue growth, harnessing the power of artificial intelligence, machine learning, and big data.
Role
Who you are
- Bachelor’s degree in marketing, communications, business administration, or related field. Master’s degree preferred
- Minimum of 7 years of experience in content marketing and demand generation in a B2B SaaS environment
- Proven track record of developing and executing successful content strategies and integrated marketing campaigns that have measurably increased engagement and generated qualified pipeline
- Strong leadership skills with experience managing cross-functional teams
- Excellent analytical skills with an ability to translate complex data into actionable marketing plans
- Exceptional communication and interpersonal skills
What the job involves
- We are seeking a strategic and creative Director, Organic Marketing to join the 6sense Growth Marketing team
- This role is pivotal in driving our brand's narrative and enhancing our market presence through compelling content and integrated marketing campaigns
- You will lead a dynamic team to develop and execute strategies that generate pipeline, enhance customer engagement, and contribute significantly to our revenue goals
- Develop and implement a comprehensive content strategy that aligns with our business objectives and enhances the 6sense brand in the market
- Lead and manage the content creation process across multiple platforms, resulting in high-quality, relevant, and SEO-optimized content that engages our target audience
- Design and execute innovative integrated marketing campaigns that effectively integrate digital, social, email, and event channels to drive leads and customer acquisition
- Collaborate with sales, product, and marketing teams to align campaigns with overall business goals and market needs
- Analyze and report on the performance of content and campaigns, using data to drive decisions and optimize future marketing strategies
- Manage budget allocations for content creation and campaign execution, ensuring maximum ROI
- Mentor and lead the content, social, and integrated campaign teams, fostering a culture of creativity, collaboration, and continuous improvement
Our take
While sales and marketing teams need access to customer data to stay competitive, this information is often scattered around multiple difficult-to-access systems both inside and outside the company. 6sense exists to solve this problem, using AI to bring together disparate data sources such as internal CRMs and social media signals to give sales teams all the information they need in one place.
While other companies have attempted to tackle this problem, 6sense stands out with its ability to provide a complete picture of a company and the leads to pursue within it. This allows teams to accurately prioritise accounts that are most likely to buy, greatly increasing conversion rates and sales figures. This has led to it being taken up by major enterprises including Dell Technologies, Shell and Cisco, to name a few.
6sense has raised a large amount of capital over multiple funding rounds and now has a $5.2 billion valuation. The company remains focused on research and development to maintain its market lead and is working to improve its AI's predictive, insight, and orchestration capabilities. At the end of 2023, it launched a LinkedIn integration that allowed 6Sense customers to launch targeted LinkedIn marketing campaigns through its AI platform.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES E
Mar 2021
$125m
SERIES D
Total funding: $428.2m
Company benefits
- Parental Leave, Wellness Days Off, Quarterly Wellness Speakers, Wellness Challenges
- Udemy Online Learning Courses, WFH Stipend, Revenue Certifications
- Giving Fridays Rotating Charity Support, GoodSense Social Impact Programs
- Flexible Time Off, WeWork Access
Company values
- Data-Obsessed
- Future-Driven
- Always Curious
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Viral Bajaria
(CTO)They started their career as a Software Engineer at Hexaware Technologies, before spending 2 years as a University of Southern Carolina Graduate Research Assistant. They then worked in Software Development for Hulu for 5 years, before leaving in 2013 to co-found 6sense.
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