Senior Media Manager, Lyft
More information about location
Ride sharing company
Job no longer available
Ride sharing company
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- 7+ years media experience, at an agency or in-house, including 2+ years managerial experience
- Background working with traditional and digital media channels, with expertise in paid social and digital channels
- Ability to allocate media investments and manage cross-channel media campaigns from planning to execution
- Excellent project management skills, and willingness to roll up sleeves on a variety of tasks
- Adept at building relationships with fellow marketers and external partners
- Technical proficiency in common online technologies, including tracking and analytics platforms
- Experimentation mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
- Ability to problem solve in a fast-paced environment, and to adapt quickly to shifting priorities
What the job involves
- Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as a Senior Manager, Media
- In this role, you will lead paid brand media efforts
- You will manage the day to day of our brand media investments, collaborating cross-functionally across internal teams and our media agency and partners
- You will be responsible for supporting campaigns from brief through to execution, and for reporting out on results to the broader team
- This is a unique opportunity to join a team that is at the forefront of Lyft’s growing brand
- Develop and lead media strategy and planning across paid channels, with a focus on paid social, digital video, display, CTV, and DOOH
- Manage the day to day of paid media campaigns including budget and agency management, cross-functional comms, and creative workflows
- Coordinate with cross-functional partners across growth, brand, social, product marketing, program management, creative, science, and insights to bring our media plans to life
- Partner with our media agency to develop and execute on strategic media plans that align with Lyft’s objectives
- Develop audience targeting strategies across rider and driver campaigns, and work in Lyft’s audience management platform to build and send user lists to media partners
- Own reporting for paid media campaigns, aggregating results across sources to deliver a narrative on performance
- Build and run experiments to test the effectiveness of our channels, audiences, and tactics
- Keep a pulse on industry and cultural trends that impact the media space in order to keep Lyft’s strategy smart and innovative
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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