Marketing Data & CDP Engineer, Outliant

• 3–5+ years in a data-focused role, ideally with exposure to marketing tech, growth, or analytics engineering
• Hands-on experience with the following tools:
• Segment (or similar CDPs)
• Snowflake (or comparable data warehouses)
• Facebook Ads Manager + Google Ads
• Google Tag Manager
• Google Analytics (GA4)
• Mixpanel
• Optimizely
• Strong SQL skills and comfort querying large datasets
• Working knowledge of cookie behavior, consent management, and compliance (GDPR/CCPA)
• Experience managing event tracking implementation end-to-end, from planning to QA
• Excellent attention to detail, documentation, and cross-team communication

Desirable

• This role will own and manage Willow’s customer data platform (CDP), tracking infrastructure, and marketing analytics tooling. You’ll ensure accurate, privacy-compliant data collection across platforms and work cross-functionally with marketing, product, engineering, and data teams to support growth, measurement, and reporting needs
• Own and expand the tracking lexicon/event schema across all platforms (web, backend, marketing tools, etc.)
• Ensure accurate data collection and attribution across tools like Segment, GTM, Google Analytics, and ad platforms
• Manage integrations between the CDP (Segment) and marketing/destination tools (Meta Ads, Google Ads, etc.)
• Oversee tracking compliance including cookie management, consent banners, and data privacy best practices
• Collaborate with product and engineering to implement new tracking events and user-level data
• Generate self-serve reports and dashboards in Mixpanel, and support growth/marketing analytics
• Query and maintain reporting pipelines from Snowflake and other data warehouse sources
• Set up and optimize experiments using platforms like Optimizely
• Support performance marketing team with attribution modeling and insights

• All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats

• Unlimited PTO
• Non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Salary increases and performance-based bonuses
• Referral bonuses
• Mental health and well-being programs
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team! 🌍

In a crowded digital agency market, it's tough to stand out. While many agencies boast technical expertise, Outliant prides itself on its team of passionate, creative thinkers. With aims to be the ultimate one-stop shop, offering businesses end-to-end services that cover everything from design and marketing to strategy and implementation.